Digital Copywriter

• Work as part of the content marketing team along with the head of Marketing to drive creative content for customer interactions across multiple touchpoints & channels in their journey
• A typical week will include Keyword-driven copy for PPC campaigns, creative content for landing pages, customer engagement emailers/SMS/Whatsapp messaging, Social Media campaign ideas
• You will also be responsible for tracking performance of your copy, and working with the lead generation teams to manage edits & revisions on the campaign copy on a regular basis

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• You’ve worked for 4+ years as a content marketer/strategist
• You continue to write, and seek to be a contributing writer - work required
• You bring a good understanding of Legal, Taxation and Compliances for small businesses (any one of these are highly desired but not mandatory - in case you don’t have the exposure, a good understanding of writing to a business audience is required)
• You can demonstrate how you would measure content marketing success
• You have a keen interest in trying out new content channels and methods
• You’ve led a small team, or desire to be a leader