Name Search At the time of registering a company, entrepreneurs are regularly frustrated when their company name is disapproved. To ensure that this does not happen to you, the Registrar has put out has various rules you need to be aware of (which we’ve listed below). You must also know which names have already been taken. This can be a cumbersome activity, so we’ve simplified this process by putting together a company name availability tool. The tool is regularly updated with the latest information. It also lists, along with the CIN, the name of companies that have the same or a similar name. Based on this, it informs you whether or not your company name is available.
Guidelines For New Company Name: Start-ups have always found it tough to have their name registered on first try. Being rejected because of merely a name causes your registration form to be rejected and delays the registration process. Therefore, you need to know the rules before you specify a name or you risk having your form rejected. So how do you pick the name of your company?
It’s quite undemanding, really. All the RoC is asking for is for you to first think of a unique name and then follow it up with your business type (the descriptive component of the name).
Here’s how it works:
Unique Component: In Flipkart Internet Private Limited, Flipkart is the unique component. Now, once taken, the name Flipkart will not be given to any other business within the suffix Internet or even related categories (E-commerce and Online Solutions, for example). But there is some subjectivity, too. Some RoCs may not even approve the name Flipkart Chemicals Private Limited, reasoning that the e-commerce brand Flipkart is too well-known. Similar sounding names would also be rejected (so no Flipcart).
Blacklist: Abbreviations, adjectives and generic words are rejected. So BBC or XYZ would be rejected, as would Good Quality Biscuits. The words bank, exchange and stock exchange, unless approved by RBI or SEBI, would also be rejected.
No Common Trademark: There should not be a registered trademark by the same name on the IP India website. If there is one, the name can only be approved if you are able to get a No-Objection Certificate from its owner authorising you to use it.
Descriptive Component: In Biocon Research Private Limited, the word 'Research' describes the business the company is into. You cannot have 'Research' in your name if you're, say, in the logistics or restaurant business.
Remember, though, when picking a name for your company that it does not matter. As you can see, it’s your trademark that matters to your customers, not your company’s name (you can also run a free trademark search).