Why is having a logo and a unique brand identity important?

Last Updated at: December 14, 2019
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Why is having a logo and a unique brand identity important?

As per a study, when it comes to developing loyalty, a business’ first impression becomes very crucial. Around 48% of consumers become loyal to a brand or company when they purchase a product manufactured by the company for the first time. It is your company’s first impression that drives sales, and in turn, loyalty. Logos and brand identity are the first things a consumer notices about you, and so it is imperative that your company creates a lasting first impression using these tools. A logo design is a symbol or a graphical representation that helps companies represent their values, strengths and attributes. Designing the right logo and having the right brand strategy is hence crucial to building your business. With that in mind, let’s take a look at why brand identity is so important and how you can make yours unique.

Are brand and logo the same thing?

While the terms brand and logo are often used interchangeably, they are not the same thing. A logo is a visual element that includes a name, symbol, colour and even a tagline. A well-designed logo helps consumers identify the brand and evokes memory, emotion or the bond a consumer shares with the respective brand. 

A brand is much broader and it differs from a business perspective and a consumer or audience’s perspective. From a business viewpoint, it encompasses various aspects such as positioning in the industry, marketing strategies, pricing, advertisements, company name, client persona, voice, communications with the customers and more. From the customers’ perspective, a brand is the identity of a business; a brand makes the audience feel how their experience is like with the business and how well they connect with the business. 

A brand is much broader than encompasses. A logo works as a business symbol and is hence one of the most important steps involved in creating a brand identity.

What is a brand identity?

A brand identity comprises of everything your brand says and wants to convey. Essentially, this includes your company’s core values, attributes, strengths, features, products, services and also how you want people to feel after interacting with your company. The same way every individual on Earth has a personality of their own, brand identity functions as your company’s persona, and this is why maintaining a good one is so important to your business’s growth and success. To put things in perspective, according to Jeff Bezos, branding is what people say about your company when you aren’t in the room!

Get Your Logo Design

Example: Coca Cola’s timeless brand identity 

Coca Cola can be said as a classic and eternal brand of all time. When someone says Coca-Cola, the first thing that shoots into your mind is probably this image its logo in bright red colour, the shape of their bottle, the polar bear that regularly gets featured in their advertisements and their other famous ad campaigns. 

Right from the beginning, Coca Cola has managed to invoke a “feeling of happiness and refreshment” in all their campaigns and advertisements. This beverage company has had many notable taglines with words related to happiness,  like, “Taste the feeling”, “Refresh Yourself”, “Enjoy Thirst”, etc. In addition, their ads also featured people who are smiling. 

Adding a little bit of psychology into their logo, where the red colour interprets to power, excitement, energy and passion, Coca Cola has been able to align their message of happiness with their marketing strategy, thereby achieving the end goal of creating a successful brand strategy

Hence, all these together invoke the spirit of Coca-cola in you and are a part of the company’s brand identity. The branding here starts with choosing the colour, font, the message and even the company’s signature bottle which has been patented. This helps create the brand’s face. 

Why is brand identity important?

As can be clearly seen from the example provided above, a brand identity helps companies live on in the heart’s of their customers long after using their product or seeing an advertisement. Hence, it is crucial to the company’s future as it is the single most important factor that helps with building a loyal customer base and with retaining customers. With competition increasing on a daily basis, companies have to really work hard to keep their consumers happy, because it is difficult to acquire new customers.

In such a scenario having the right brand identity can help make all the difference. Now that you know how brand identity works and why it is so important, let’s take a look at how logos help in creating that identity.

Why logos are important? 

  • Many marketing studies have concluded that logos work as the most effective tools for branding and increasing brand identity in the consumer market. Having a logo that conveys the right message, therefore, helps you create a unique identity for yourself in the market. This helps you stand apart from your competitors and build a strong business image within the industry, which will help you drive sales. 

 

  • Logos make an appearance in all marketing tools, such as websites, products, business cards and even stationery. Due to its presence everywhere, they are the best tools to maximise publicity and build an identity for yourself and your company.

 

  • In this highly competitive environment, getting and retaining customer attention is crucial. Therefore, the first big hurdle that companies face is getting recognised. Companies should be recognised for their products, services and customer interactions, but the first thing customers notice about the brand is their logo. 

 

  • Hence, a logo is much more than just a symbol, rather it is the feelings of loyalty, taste, preferences and fond customer experience that are invoked in people when they see it.

 

  • Another advantage logos provide is that they allow customers to see your professional approach to conducting business. As most customers like to attach themselves to reliable and reputed companies, winning over the task of customers is something every company has to do. Establishing yourself as a respectable and professional company helps you in this cause.

Creating a brand identity

  1. Find out who your target audience is, and what they want from you.
  2. Research about your market, your competitors and how your company can stand out.
  3. Based on this, decide what your company’s values should be, and how you want to present your company to the public.
  4. Design a logo that conveys your brand value and goals.
  5. Create content for the logo in a way that engages your target audience.
  6. Start publicising your brand on relevant social media.
  7. Monitor your progress and make the required checks and balances.

 

Now that you know how brand identity creation works, it is up to you to build one as per your company’s needs. Make sure you study your target audience before creating a strategy as your identity, as mentioned above, determines whether your company will be a success or not. Let us know in the comments below if these tips were helpful in creating the ideal brand logo and identity.

Get in touch with Vakilsearch experts to create a unique logo for your brand and get it registered to keep your competitors at bay. 

Why is having a logo and a unique brand identity important?

343

As per a study, when it comes to developing loyalty, a business’ first impression becomes very crucial. Around 48% of consumers become loyal to a brand or company when they purchase a product manufactured by the company for the first time. It is your company’s first impression that drives sales, and in turn, loyalty. Logos and brand identity are the first things a consumer notices about you, and so it is imperative that your company creates a lasting first impression using these tools. A logo design is a symbol or a graphical representation that helps companies represent their values, strengths and attributes. Designing the right logo and having the right brand strategy is hence crucial to building your business. With that in mind, let’s take a look at why brand identity is so important and how you can make yours unique.

Are brand and logo the same thing?

While the terms brand and logo are often used interchangeably, they are not the same thing. A logo is a visual element that includes a name, symbol, colour and even a tagline. A well-designed logo helps consumers identify the brand and evokes memory, emotion or the bond a consumer shares with the respective brand. 

A brand is much broader and it differs from a business perspective and a consumer or audience’s perspective. From a business viewpoint, it encompasses various aspects such as positioning in the industry, marketing strategies, pricing, advertisements, company name, client persona, voice, communications with the customers and more. From the customers’ perspective, a brand is the identity of a business; a brand makes the audience feel how their experience is like with the business and how well they connect with the business. 

A brand is much broader than encompasses. A logo works as a business symbol and is hence one of the most important steps involved in creating a brand identity.

What is a brand identity?

A brand identity comprises of everything your brand says and wants to convey. Essentially, this includes your company’s core values, attributes, strengths, features, products, services and also how you want people to feel after interacting with your company. The same way every individual on Earth has a personality of their own, brand identity functions as your company’s persona, and this is why maintaining a good one is so important to your business’s growth and success. To put things in perspective, according to Jeff Bezos, branding is what people say about your company when you aren’t in the room!

Get Your Logo Design

Example: Coca Cola’s timeless brand identity 

Coca Cola can be said as a classic and eternal brand of all time. When someone says Coca-Cola, the first thing that shoots into your mind is probably this image its logo in bright red colour, the shape of their bottle, the polar bear that regularly gets featured in their advertisements and their other famous ad campaigns. 

Right from the beginning, Coca Cola has managed to invoke a “feeling of happiness and refreshment” in all their campaigns and advertisements. This beverage company has had many notable taglines with words related to happiness,  like, “Taste the feeling”, “Refresh Yourself”, “Enjoy Thirst”, etc. In addition, their ads also featured people who are smiling. 

Adding a little bit of psychology into their logo, where the red colour interprets to power, excitement, energy and passion, Coca Cola has been able to align their message of happiness with their marketing strategy, thereby achieving the end goal of creating a successful brand strategy

Hence, all these together invoke the spirit of Coca-cola in you and are a part of the company’s brand identity. The branding here starts with choosing the colour, font, the message and even the company’s signature bottle which has been patented. This helps create the brand’s face. 

Why is brand identity important?

As can be clearly seen from the example provided above, a brand identity helps companies live on in the heart’s of their customers long after using their product or seeing an advertisement. Hence, it is crucial to the company’s future as it is the single most important factor that helps with building a loyal customer base and with retaining customers. With competition increasing on a daily basis, companies have to really work hard to keep their consumers happy, because it is difficult to acquire new customers.

In such a scenario having the right brand identity can help make all the difference. Now that you know how brand identity works and why it is so important, let’s take a look at how logos help in creating that identity.

Why logos are important? 

  • Many marketing studies have concluded that logos work as the most effective tools for branding and increasing brand identity in the consumer market. Having a logo that conveys the right message, therefore, helps you create a unique identity for yourself in the market. This helps you stand apart from your competitors and build a strong business image within the industry, which will help you drive sales. 

 

  • Logos make an appearance in all marketing tools, such as websites, products, business cards and even stationery. Due to its presence everywhere, they are the best tools to maximise publicity and build an identity for yourself and your company.

 

  • In this highly competitive environment, getting and retaining customer attention is crucial. Therefore, the first big hurdle that companies face is getting recognised. Companies should be recognised for their products, services and customer interactions, but the first thing customers notice about the brand is their logo. 

 

  • Hence, a logo is much more than just a symbol, rather it is the feelings of loyalty, taste, preferences and fond customer experience that are invoked in people when they see it.

 

  • Another advantage logos provide is that they allow customers to see your professional approach to conducting business. As most customers like to attach themselves to reliable and reputed companies, winning over the task of customers is something every company has to do. Establishing yourself as a respectable and professional company helps you in this cause.

Creating a brand identity

  1. Find out who your target audience is, and what they want from you.
  2. Research about your market, your competitors and how your company can stand out.
  3. Based on this, decide what your company’s values should be, and how you want to present your company to the public.
  4. Design a logo that conveys your brand value and goals.
  5. Create content for the logo in a way that engages your target audience.
  6. Start publicising your brand on relevant social media.
  7. Monitor your progress and make the required checks and balances.

 

Now that you know how brand identity creation works, it is up to you to build one as per your company’s needs. Make sure you study your target audience before creating a strategy as your identity, as mentioned above, determines whether your company will be a success or not. Let us know in the comments below if these tips were helpful in creating the ideal brand logo and identity.

Get in touch with Vakilsearch experts to create a unique logo for your brand and get it registered to keep your competitors at bay. 

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