Intellectual PropertyTrademarks

Why It Is Important to Create and Maintain a Dashboard for Your Trademark Watch

A trademark watch dashboard helps you keep track of your trademarks and other intellectual property assets. Learn why you should create one today! You might not realise it, but there are many ways to protect your brand. One way is by creating a trademark watch dashboard. Learn more about this method! This article will show why it is important to create and maintain a dashboard for your trademark watch.

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What Is a Trademark Watch? A trademark watch is an essential tool for anyone who wants to protect their brand name or business. A dashboard could help you keep track of your trademark filings, track the status of your applications, and more. Creating a dashboard also helps you stay organised and aware of any changes to your trademarks that could impact your business.

What Are the Benefits of Using a Trademark Watch?

A trademark watch is a great way to show off your style while keeping track of your company’s valuable assets. An essential tool for businesses to have in order to protect their trademarks. 

A trademark watch can help businesses keep track of the trademark registrations, applications, and other activities that may be related to their trademarks. Additionally, a trademark watch can help enterprises to monitor their trademarks’ use and protection in the marketplace. 

By having a dashboard for your trademark watch, you will be able to easily see which trademarks are being used and protected by others and how your trademarks are performing relative to other brands in the market.

Having a dashboard for your trademark watch can also help you stay up-to-date on current trademark law changes and developments. By keeping tabs on what is happening in the marketplace with your trademarks, you can decide how best to protect your brands. 

Having a dashboard for your trademark watch allows you to share information about your trademarks with employees, clients, and other stakeholders. By sharing information about your trademarks regularly and openly, you will help ensure that everyone is aware of the importance of protecting your trademarks.

Overall, having a dashboard for your trademark watch is an important tool for businesses to have in order to protect their trademarks. 

Using a dashboard for your trademark watch will ensure that your brands are protected, and you will be able to make informed decisions about how best to protect your trademarks.


Why Creating a Dashboard Trademark Watch Important?

Creating a dashboard for your trademark watch is important because it can help you keep track of your trademarks’ progress, identify potential issues early on, and make changes to your trademark strategy as needed.

An excellent way to start creating your trademark dashboard is by creating a list of all of the trademarks that you own or are interested in owning. Next, create a table that lists each trademark and its associated dates. 

Finally, add any other relevant information such as the domain name(s) for each trademark, the status of each trademark (active, filed, abandoned), and any pending applications or petitions associated with that trademark.

It’s essential to keep track of the progress of your trademarks so that you can detect any potential issues early on. For example, if you notice that one of your trademarks is being used in a competing product marketplace, you may need to take action to protect your mark. 

By keeping track of the status and activity of your trademarks, you’ll be better equipped to make informed decisions about how to protect them.

Why Do You Need to Create a Dashboard for the Trademark Watch?

Having a dashboard for your trademark watch can help you keep tabs on your trademark portfolio, identify any potential issues early on, and take corrective action when necessary. 

A dashboard also allows you to easily share information with others who may need to know about your trademarks. 

By monitoring the trademarks in your portfolio, you can identify any unauthorised uses of your trademarks and take appropriate action. Additionally, a dashboard can help you stay up to date on changes to the federally registered trademarks in your portfolio and other trademark-related news and events. 

Creating and maintaining a dashboard for your trademark watch can help you stay up-to-date on the latest developments in your trademark portfolio, identify potential infringers, and make more informed business decisions. 

By keeping track of your trademark filings, investigations, and other activities, you can ensure that your trademarks are being used appropriately and that you are taking all necessary steps to protect them.

Type of Trademark Watch

  • Identical Trademark Watch
  • Similar Trademark Watch

A mark is identical to an earlier trademark if reproduced without any changes or additions. As a result, when marks are viewed as a whole, they may go unnoticed by the average consumer due to insignificant differences. A mark is similar to an earlier trademark when it is deceptively similar to the earlier trademark. 

Throughout the trademark monitoring period, the legal consultant provides an opinion based on the similar or identical trademark watch report results. The idea also includes the likely impact on the client’s business and market share due to trademark infringement. 

In the case of a well-known trademark, this is required. The majority of society recognises these symbols. They suffer a significant loss if their reputation is harmed. For instance, they used a Louis Vuitton logo on a low-quality product. First-time buyers may negatively impression the brand and never buy from them again.

Ways to Do a Trademark Watch

  • Trademark Database search: Checking trademark databases regularly is recommended. Trademark search databases contain all the necessary information, and if we know how to use them, searching can be highly beneficial. These databases include features that make trademark searches easier.
  • Monitoring Trademark with Search Engine: Entities may sometimes fail to register a trademark. In such cases, a regular search engine-based trademark watch should be carried out to identify potential cases of trademark passing-off. Search engines such as Google, Yahoo, Bing, and Duck Duck Go can be used to look for such cases. We can create a list of keywords associated with the trademarks, enter them into search engine websites, and then manually check to see if anyone is abusing our registered trademark. This method can also display the parties’ PPV or PPC ads.
  • Excel-Sheet Record: To keep track of potential trademark violations, an Excel sheet can be created. A proprietor or an attorney can compile a list of trademark violations, how and where they are discovered, and what actions can be taken in response to those violations.
  • Offline Search: This may involve constantly looking at industry journals and periodicals, searching yellow pages, visiting industry shows, etc. Results from these watches are compiled into an excel sheet.


As previously stated, trademark watching or monitoring is a thorough, never-ending, and continuous process that every trademark proprietor should engage in to prevent their trademarks from being diluted or used illegally. Even though this is a tedious, monotonous, and time-consuming process, it pays off in the long run when it comes to protecting your brand’s reputation, goodwill, and value.

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