E-commerce websites are best for increasing your sales. Read on to learn the top 7 eCommerce features that every business requires!
To develop an easy-to-use and attractive website page, choosing the right e-commerce features and including them on your website is very essential. Following are some of the effective7 Features of e-commerce features:
User-friendly structure
One of the most significant e-commerce features that customers want in an e-commerce website is user-friendly access. If your customers struggle to access your websites or they can not find what they are looking for, they will move on to other online retailers. You can prioritize your customer experience by
- developing an easy-to-access, high-quality website.
- adding a search bar on the website.
- properly listing categories in the navigation bar.
- developing a responsive website.
Multiple Payment Options
Online retailers have been facing the significant challenge of incomplete orders due to the complexity of payment options. To increase the chances of successful transactions,
it is crucial to simplify the checkout process by offering multiple online payment options in the shopping cart. Apart from credit and debit cards, payment providers’ methods can be included. By integrating plugins that provide a “buy now, pay later” option, customers may be encouraged to complete their purchases.
Therefore, it is essential to ensure that the checkout stage is as straightforward as possible to reduce the number of incomplete orders.
Smartphone-friendly features
In the recent marketplace, e-commerce customers are becoming more reliant on their smartphones. As per the SaleCycle, in 2020, people mostly used smartphones for online purchasing, which is estimated at 56%.
In simple words, most consumers look forward to browsing online shops on their smartphones, so adding mobile optimization to your e-commerce web design is crucial.
Make sure your website design is automatically modified for the shape of phones and screen size to grow your conversion rate and make customers happy.
24/7 customer service
A huge role in a successful buyer’s experience is giving accessible and helpful customer service. As per Microsoft, 90% of American citizens consider customer service a significant feature when deciding whether or not to buy from a company.
Add a customer service chatbot that provides services 24/7 to address your customers’ requirements at any time.
User Reviews
Add a section on the e-commerce website where buyers can read reviews about the products.
Reviews are essential for any online business because your customers would not have the chance to check out a product in person, they will probably rely on the reviews of previous customers instead.
Give discounts and add useful features
Customers like to be treated differently from other purchasers. Provide personalized offers, deals, as well as other useful features, to make them feel special.
Offer membership accounts where users can access their account history, loyalty pricing offers, and personalized wishlists. You can also integrate an e-commerce automated emailing system to notify your loyal customers about any special offers.
Extensive Product Information
Shopping through e-commerce websites has become very common, but many buyers still feel hesitant about placing an order online, especially from a brand that they are not familiar with.
A huge disadvantage of online purchasing for buyers is that they are not able to check or try the product until they receive it. To convince the customers that the quality of your product is worth their money, make sure to provide as many product details as possible.
Include product descriptions in detail on the product pages that provide information about the material, size, color, place of origin, and ingredients. Provide high-quality photographs of your products in which the customers can view the products from every angle. For clothing, make sure to add pictures of a model styling your items.
When developing your e-commerce website, make sure to include related item categories on the product pages, as this option can help your customers to find similar products that feel customised to their needs and tastes.
If you are looking forward to finding skilled ecommerce website development for your business, you can visit Vakilsearch. Here you can get the best team of skilled team in e-commerce development.
Other things you can do to make an attractive website:
Follow these steps to make your website stand ahead of the curve:
Choose a name for your brand
Selecting a name for your brand is not a hectic task, but you should make sure that the name is descriptive and unique. Try to pick up an influencing but a short name that clearly defines your brand and the services it provides. Also, it has to be something that the customers can easily remember. Once the name for your brand is finalized, the logo of the brand should be designed in a way that carries a tagline, with the logo symbolizing your brand. It is recommended to register your trademark, which can be a tagline, logo, or an integration of both.
Registering your online business & creating a bank account
Once you are done adding all the basic details, register your business and complete the legal formalities. Once your business is registered, create a bank account for professional reasons like payments, paying taxes, and other business-oriented transactions.
Logistics
Logistics is one of the things that help you carry out your business plan successfully. This procedure includes the entire process (shipping to delivery of the products or items to the purchasers). Having efficient and successful logistics management is one of the vital steps in running a digital or e-commerce business. You can either outsource products through a third party or deliver them directly to your customers if you are a smaller business.
Digital Marketing
Digital marketing is one of the very effective and essential ways to do business and publicise your goods. Digital marketing or e-commerce can be done in many ways, one of which is SEO
SEO is one of the trusted methods of optimizing your website. You can try applying SEO keywords and strategies to be on top of the search engine page.
Conclusion
Developing your website with effective e-commerce features can help to make your website easy for your customers. They can easily find the desired items and complete the transaction without facing many complications. To develop your website, contact Vakilsearch and get your website well-developed by a trained and skilled team.
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