In this article, we will elaborate on the concept of a pitch deck and how it can be structured effectively.
Overview
The first milestone for every entrepreneur is to get that initial round of funding. And the most crucial requirement for bagging the funding is to have a solid and attractive Startup Investment Pitch Deck that can comprehensively answer all the questions an investor might possibly have in terms of the viability of the business.
So, every entrepreneur knows the importance of a business pitch deck. These decks help open doors for you and get extended meetings with potential investors. With this interest in hand, you can further your discussion, and hopefully, leave the meeting with some funding. However, all of this is based on the fact that you can create an impactful startup pitch deck. So, how do you structure a startup investment pitch deck the right way? Here’s a look at everything you need to know regarding creating the perfect pitch deck.
What Is A Pitch Deck?
A Startup Investment Pitch Deck is a visual presentation that summarises your company and its business. It shouldn’t exceed 10-20 slides at most. It should include short write-ups on your business plan, revenue model, and your vision for the company. These pitch decks are used when you want a meeting with an investor when you have to present your business plan to a crowd or while explaining your structure to new partners.
What Is The Best Structure Of A Pitch Deck For Investors?
The best Startup Investment Pitch Deck includes the following:
Title
Grab their attention using the title slide, and make sure they stay interested in the rest of the presentation. Ideally, the first slide should contain details like the company name, logo, slogan, and elevator pitch or tagline. This descriptive text should be around 7 words and must capture the soul of your company efficiently. It should explain what your company does, without overindulging information.
Problem
For this slide in the startup investment pitch deck, summarise the problem through short, concise, and clear bullet points. You should describe the customer’s pain points so that it becomes clear exactly why the problem must be resolved. Try to include statistics regarding how many people it affects, and how many customers want a better solution for this problem.
Solution
The Solution slide should highlight why your solution works, how it solves the problem, and why it is the best way to approach the problem. Describe or enumerate any three benefits of your product, and why customers will go for it rather than for other solutions. In case there are no solutions in the market for the problem, make that crystal clear. If there are other solutions, mention why your answer stands out.
Product
The Product Slide has to be impressive as it is the first time the investor sees what your company does. Include sketches, drafts, screenshots, and images to make sure it is visually stunning. Talk about how the product or service works, what it does, and why it is efficient. Further, in case you have a prototype, make sure you take it with you for a demo. In case it is something you cannot take with you, add demo footage to show the investors exactly how it works.
Market Size
This slide should describe how big the market is, how many people get affected by the problem and who would be willing to buy your solution. Moreover, it should address the market potential of your product, and how big it can get.
Business Model
The business model is a very integral part of your pitch as it explains to the investor how you will make money for them. Further, it should explain your revenue model and must be very well-put and clear. Moreover, explain the primary revenue model, and then include details about a recurring or secondary one.
Competition & Competitive Advantage
Talk about all the other products in the market, and where they are at in their corporate journey. Also, focus on your differentiators. Moreover, talk about why you are better than your competitors, what makes you unique, and what will attract customers to you over them. Further, you need to mention all differentiators such as price, quality, or a particular feature.
Marketing Plan
Layout your plans and long-term customer acquisition strategies. Try to answer the question, “How will you accelerate growth and make millions?”. Therefore, you can also bring to light details regarding any patent or Intellectual Property that you might have.
Team
Introduce your team to the investors and point out what unique skill all of them bring to the table. Further, explain why they are essential, how they work together, and the company’s interpersonal and interdepartmental workings.
Traction
Pick your most relevant and most impressive metric and highlight it here. Additionally, in any pitch deck, it is the traction that really gets the investor hooked, as it works as a sort of proof of concept.
Financial Projections And Key Metrics
Reveal how much money you want, your valuation, how much you have already raised, and at what value. Also, enumerate what you will use the money for and what your current financial situation is. Try to include projections for the next five years.
Conclusion
Thus, you might have learned about the Startup Investment Pitch Deck. At the heart of it, what matters is the conviction and confidence you speak with. And for this, the presenter must completely believe in the product rather than live in the hope of others believing in the product. And for this, you must be aware of all the benefits and flaws of the idea you are presenting. This instills confidence in the investor with regard to your ability to understand your business and maneuver it toward profitability. If you have any other queries with regard to any financial or regulatory matters, get in touch with us and our team of experts will be happy to help you resolve them.
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