The blog explains the concept of a logo associated with a particular brand. It makes the readers understand the step-by-step approach related to designing the logo.
A logo is a small symbol or sign to define the product or services your company promotes. It has a major role in building your company’s brand identity and popularity. A good logo reflects what a company does and its brand values.
Why Should You Need a Logo in the First Place?
A logo reveals the identity of your company. A logo imprinted on your products or business card and other company-related items (letterheads, stationeries etc.) communicates about the ownership.
It speaks about the type of business you do and the amount of benefit you offer to the potential customers. Suppose the logo used by Dabur says about the nature of their products which is herbal. Same with the Asian Paints logo, which carries the abbreviation of the company’s name.
A catchy logo generally invites new customers to know about your brand. The logo imprinted on the product packages creates interest among new customers, who at least go through the product details and hopefully purchase.
A logo distinguishes your brand from your fellow competitors. There may be 100 companies promoting the same products and services, but a good logo dares to differentiate you from them. In India, many FMCG companies produce natural and herbal products, but their Brand Logo Design are so unique that everyone has their set customer base.
The logo also facilitates your company’s brand loyalty. Some companies change their logo to bring an updated presence to their companies. Marketers may not always take it very positively, but this is necessary to let the world know about your liking for improved technology and modernization.
Printing the logo on the packaging products like envelopes, carton boxes or even on the marking tapes gives you a presence everywhere. If you can establish a brand value and tie it with your logo, then everything you create will become directly associated with your brand.
Step-By-Step Guide for Designing Your Logo:
The basic steps to be followed when creating a logo for your company.
- Every company has a vision: Before designing your logo, think about the mission and vision of your company. You should design the logo keeping them in mind so that your customers get to know about them after just looking at your logo.
- To find the essence of your company, you need to find the keywords that tell the story’s outline. Try to research online and find flower names and images for designing your logo.
- Sketch the logo based on these words. Now it’s time to grab a pencil and paper and bring out the final design. Here you can give a chance to some newcomers who have a fresh creative mind and the ability to take up new challenges.
- Try to figure out your buyer’s test before designing the logo. After you have a few designs, share them with your close friends, family members, or trusted colleagues. If you have an opportunity, show these sketches to someone similar to your customer profile. This will give you more productive feedback about your creativity and help you to judge your logo’s impact.
- Use the free design platform to make your logo’s layout more cost-effective. Now is the time to get your logo digitally printed and registered so that there will not be any legal issues to be faced with.
- Choose the colour and font wisely, don’t make it too clumsy or over-creative. There are a lot of colour and font options available in digital printing. But not all of them look great when being displayed offline. Choosing some neutral yet bright colour shades and clear fonts to design your logo is best. Suppose a red and black logo is always very bright on a light-coloured background, but the same does not look good on a dark leather product. You Can Know about the Trademark Registry Process in detail from our Experts.
Mistakes Associated With the Design of Logos
Colour and theme of the logo: The colour and composition of your logo should reflect your brand. Too many experiments with colour code can impact your logo design and brand reputation.
Inconsistency in choosing the actual shades: This problem often arises when your design team is less experienced. Colours have different saturations on different modes of printing. Your designer has to understand that first.
Using loads of colour options: Just like too many cooks can spoil the food, too much usage of colour overlaps can also spoil the design of your logo. So try to keep it short and simple at the end of the day.
Size and shapes of the logo: You should design the logo so that if you make it print on a bigger or smaller banner, then it should not show the pixels. It should always be re-scalable.
Tips for Designing the Brand Logo
The best logo is that which is timeless. Stick to the originality of your design. Try to make it simple, catchy, and memorable. Your logo should be flexible so that you can use it on different marketing platforms. Too much of interim changes are not positively accepted.
Have you designed a logo for a product or a service for any particular brand? If yes, it’s important to understand that the logo’s design remains the crux of the concept.
Designing a logo, however, needs to be done on a step-by-step approach. At the same time, the logo designer needs to understand the utility of the product or the service.
Designing a logo requires creativity, and a good design should be visually and conceptually appealing to the consumers. A logo is the soul of the brand, and therefore the concept should be integrated with the utility of the product or My Gov service under consideration.