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Is Your Logo Appropriate for the Business?

This blog is all about how to design a logo for your brand. We’ve mentioned all the elements you need to take care of before you hand over the logo making responsibility to your selected professional.

Logo designers approach their projects differently. In spite of diverse methods, you can trace similar patterns in logo design campaigns when you talk with professionals on this matter. This article is all about designing an appropriate logo for a business. You will get step by step breakdown of how to design a logo as per client needs.

It is best practice to avoid using logo-making applications that are available online for free. The final deliverable logo includes minute aspects that need to be taken care of by experts as you should acknowledge the fact logos are there to manipulate human emotions. Thus purely mechanical algorithms will barely fulfil your purpose. The methods discussed in this blog will undoubtedly act as the blueprint which is going to improve your logo designing game to a remarkable extent.

How to Design an Appropriate Logo for a Business?

Big brands cover all the intermediate steps necessary to create an impactful logo. This directly influences their customers’ perception of their business products and services. Therefore there stays no debate centring on the fact you would also desire a unique logo for your company. It is a strategic process and we have got you covered with all the to-do on how to design a logo. Starting from revealing a brand’s message to assimilating what formulates an iconic logo we have described everything in this section.

Figure Out Why Your Business Needs a Logo

The logo must be attractive enough to draw the attention of your most valuable assets, i.e., the customers. So, consider your logo as a face whose charm will intensify interest in your audience. Every branding element should carry the logo on them. 

There are countless ways of leaving an everlasting impression, be it from decent packaging or a customized website. Great logos will create a super first impression of your business.

Reveal Your Brand Identity

Without ensuring this is met, there is no point in carrying on with other aspects governing how to design a logo for business. Logos communicate your organization’s personality and attitude towards the clientele. Once you are aware of your core operations it becomes easy to introduce uniqueness in customer handling and service.

You should execute a self-assessment to form an underlying idea about your company’s identity:

  • Why did you start a business in the first place?
  • What values hold for your company?
  • What distinguishes you from similar market enterprises?
  • How will you want your patrons to describe you to their family members and peers?
  • What is your perception of the venture? 

Try to stick with an answer not exceeding more than three adjectives.

Take Inspiration From Others

It is not as simple as it seems. The process begins with brainstorming. Rough ideas collected as inputs from various creative individuals are written down in a place. In the next step, you attempt to address your target audience using particular words.

Diversified inputs from people of various cultures will enrich the process. Virtual mood boards help us to combine and play around with different visual elements that we witness in relevant brands. It is a great initiative to incorporate them and try possible combinations randomly. From handmade drawings to digital artwork everything can be tried and tested if you correctly take advantage of mood boards. 

Eventually, you are bound to get a much-clarified vision compared to vague assumptions that lasted right at the beginning.

Keep an Eye on Your Competitors

Noticing others’ designs is the best way of borrowing creative ideas. It will assist you to express your brand’s uniqueness in the best possible way. The audience would not appreciate a monotonous concept, thus choosing offbeat trends may prove to be revolutionary for you. Whimsical depictions must couple with optimum relevance to give birth to a distinguished logo.


Select a Template

This is the very first step of realizing the visual concept on paper. Various elements are considered be it logo size, shape, colours, images or typography. It must bring an aesthetic appeal to the customers every time they witness it. 

Some popular themes are classic, vintage, minimalist or new age, casual and quirky and lastly handcrafted designs. You decide what suits your brand best, for example, quirky designs are proven to seek the attention of the younger generation who look for customer service that follows a casual and friendly approach. Thus logo creators can show maximum creativity in this sort of logo.

Decide Your Category

Different categories like wordmarks, pictorial depictions, abstract designs, combination marks and mascots co-exist in the logo designing process. You have to decide what will satisfy your company’s overall aesthetics at its best. 

Wordmarks are implemented when your company’s name is a long set of characters, this minimalist design is what the developers come up with, most often they are the initials of each word. For example, the Swedish clothing brand Hennes and Mauritz marketed their business using the simple logo in the form of H&M. 

Similarly, abstract designs are nothing but thoughtful depictions which generate a unique sensory appeal specific to the brand in the customer’s mind. An example of a company that uses an abstract logo is Spotify.

Convey the Thoughts to Your Designer

After you manage the style elements, look for a professional agency or freelancer. You can also arrange for a logo contest to have more options to choose from. Your budget has a say in the chosen method. If you are not that worried about the expenses it is best to proceed with a contest where a brief is delivered to the contestants about the company’s expectations and core vision. Designers put their expertise in place to meet your needs. Also, it is feasible to collect useful feedback from veteran logo designers on whether the provided elements could have been better or not.

Evaluate the Various Options

A perfect logo will fit in with your brand’s identity. It will be timeless, scalable and distinctive otherwise no one can recall it the second time they come across the design. The option which you think is effective must speak for your target audience and yet should not resemble the depiction offered by established market leaders. You must put your customer’s taste first and not your whim.

Avoid the Common Mistakes

Many brands use clichéd elements in their logo design which makes their identity generic, an example is a dairy brand using the cow as their mascot, it is very common and you may consider avoiding this trend to generate uniqueness. It is never wise to follow the trend blindly nor is it right to set complex designs. Do not depend on logo-making applications just to save some money, consider it as a crucial investment.


Great logos draw the attention of potential customers. Whether they are going to test your product or service quality depends a lot on the first 2-3 seconds they come across your logo. Thus aim to build a powerful first impression; this can be done through storytelling using images, letters and abstracts. Use them wisely. 

Logos are the fundamental entities summarizing any brand’s identity. The logo should be unique and if possible not at all resemble another business that is already established in your market segment, this offsets your customers, which is surely not a desirable condition for you. 

It is important to know how to design a logo as it meets your client’s expectations up front, enhancing your brand value. Ensure you live up to their expectations otherwise; there will be no foundation for customer loyalty in future.

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