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What Are The Contents Of An Idea-Stage Startup Pitch Deck?

Obtaining funds is essential for an idea-stage startup to accelerate growth, develop prototypes, and grow its business. So, how can you achieve these outcomes for your company?


Most entrepreneurs recognise that to achieve the recognition they desire, and they must have a killer pitch that astounds investors. In a nutshell, a startup pitch deck helps investors identify high-value, low-risk investment opportunities. Here’s a look at the contents you should include in an idea-stage startup pitch deck to attract investors.  So, here are the answers to – What Are The Contents Of An Idea-Stage Startup Pitch Deck?

But First, What is an Idea-Stage Startup?

Any good business or venture starts with the idea that consumes the entrepreneur. Ideally, the concept or theory should aid in resolving a market problem. The concept stage, also known as the idea stage, is when you, as an entrepreneur, investigate the viability of a product or service based on that idea.  

It consists of five essential steps:

  1. Ideation: Check whether the idea solves an existing problem effectively or improves a current solution. 
  2. Competition: Here, you must identify distributors and target customers. Evaluate your competitors and differentiate yourself from the market and your competition. 
  3. Organisation: Next, you must organise your business in terms of developing, drafting and filing the right documents and reaching legal compliance. 
  4. Branding and Marketing: This step will help you create a brand name that will help attract loyal customers and build awareness.
  5. Pitching: Lastly, the entrepreneur must present his idea or concept to investors and get financial backing to grow the business. 

What Is a Startup Pitch Deck?

A startup pitch deck is a presentation that entrepreneurs use to pitch their business idea or startup to potential investors, partners, or stakeholders. It typically consists of a series of slides that outline key aspects of the business, such as the problem it solves, the solution it offers, the target market, the business model, the team behind the startup, and the financial projections. Those are what we call the Contents Of An Idea Stage Startup Pitch Deck. The goal of a pitch deck is to succinctly and persuasively communicate the value proposition of the startup and convince the audience to invest or support the venture.

The Importance of A Pitch Deck for Startups

A pitch deck is essential for startups for several reasons:

  • Capturing Attention: In a competitive investment landscape, a well-crafted pitch deck can capture the attention of potential investors and make the startup stand out from the crowd.
  • Communication Tool: A pitch deck serves as a communication tool for conveying the startup’s vision, value proposition, and growth potential to stakeholders, including investors, partners, and customers.
  • Validation: Creating a pitch deck requires entrepreneurs to articulate and validate key aspects of their business idea, such as market demand, competitive landscape, and revenue model.
  • Fundraising: A compelling pitch deck can help startups raise funding from investors by showcasing the investment opportunity and potential returns.
  • Strategic Planning: Developing a pitch deck encourages startups to think strategically about their business model, market positioning, and growth strategy, which can guide decision-making and planning.
  • Networking: Pitching with a well-designed deck can facilitate networking opportunities and partnerships with other startups, industry experts, and potential collaborators.

Overall, a pitch deck is a powerful tool for startups to communicate their value proposition, attract investment, and accelerate growth.

3 Examples of Winning Pitch Decks From Successful Startups

  1. Airbnb: Airbnb’s pitch deck is often cited as one of the best ever created. It is simple, concise, and visually appealing, and it effectively communicates the company’s value proposition. The deck is also notable for its focus on storytelling, using personal anecdotes to illustrate the problem that Airbnb solves and the impact it has on its users.
  1. Dropbox: Dropbox’s pitch deck is another great example of how to effectively communicate a complex idea simply. The deck uses clear language and visuals to explain how Dropbox works and why it is valuable to users. The deck also highlights the company’s traction and growth potential.
  1. Uber: Uber’s pitch deck is a classic example of a disruption pitch deck. The deck clearly articulates the problem that Uber solves (the difficulty of getting a taxi) and proposes a simple and elegant solution (using an app to hail a ride). The deck also emphasizes the company’s competitive advantages and its potential for rapid growth.

These are just a few examples of winning pitch decks from successful startups. There are many other great decks out there, and the best way to find inspiration is to look at a variety of different examples. However, the common threads among these successful decks are clarity, conciseness, storytelling, and a focus on the value proposition. By following these principles, you can create a pitch deck that will help you win over investors and customers.

What to Include in Your Startup Pitch Deck?

Here’s what you need to include in your startup pitch deck.


Announce your idea by including the title, company name, logo, slogan, and CEO name.


Summarise all your highlights, emphasise business opportunities, marker size, and differentiators through visual aids. 


State what problem you aim to solve, how big of a problem it is and why your target customer base is left unsatisfied with currently available solutions


Describe your solution and all the benefits it brings to the customer. Discuss why your solution is better and what value it adds to the customer.


Illustrate how your product or service works or how you envision it. If you have applied for patents or have a prototype, bring that up. 

Business Model

Illustrate your primary revenue or Business plan model and then go into the specifics regarding recurring revenue streams. Include any proof of concept or sales that you might have.

Market Opportunity

Highlight how much money you can make and how much you can grow if you dominate your market. Try to include both a bottom-up and top-down approach.


Address who your primary competitors are and what makes you unique compared to them.

Growth and Traction

Express your vision and knowledge regarding customer acquisition, retention and product innovation. Prove that your customers love you and are willing to show brand loyalty. 

Financials and Projections 

End by asking for the money you require, stating exactly how much you expect to make back in the next five years. To introduce your team to investors, you may include a startup pitch deck team slide. Proper financial planning and management are crucial for controlling business start up costs and ensuring long-term success.

How to Create the Best Startup Pitch Deck Template 

  • Create a prototype or proof of concept and include that in your pitch deck template for maximum impact.
  • If you are creating a physical product, try to get at least a provisional patent before your pitch to ensure your idea is protected.
  • Before approaching a VC, draw up a business model and project your earnings for the next five years. 
  • Create a compelling storyline that resonates with potential investors.
  • Address all concerns regarding market risk, product risk and execution risk in your Startup pitch deck template.

Mistakes You Need to Avoid While Creating an Idea-Stage Startup Pitch Deck

  • Going into too much detail early on resulted in a boring presentation
  • Cramming too much text into your slide decks
  • Using a tiny font to fit more into each slide
  • Not using enough visual tools, such as graphs and charts
  • Not labelling each slide
  • Trying to add more than one element or focal point to each slide
  • Adding unsubstantiated growth and fiscal projections
  • Using too many bullet points
  • Inflating your operations, financial power, and capabilities

Use these hacks to create a comprehensive deck that will set you apart from the competition!

The Takeaway

The most common misconception among idea-stage startup founders is that creating the right pitch decks is easy. There is, however, a magic formula for drafting the perfect deck, which does not take a lot of experimentation, trial, and error. The secret? Getting your startup pitch deck drafted by the experts at Vakilsearch!


How long is an idea pitch?

The length of an idea pitch can vary depending on the context and audience. In general, an idea pitch should be concise and focused, typically lasting anywhere from 1 to 5 minutes. However, for more formal settings such as pitch competitions or investor meetings, the pitch may extend to 10 minutes or more

How long should an idea pitch be?

An idea pitch should be as long as necessary to effectively communicate the key aspects of the idea while keeping the audience engaged. As mentioned earlier, pitches typically range from 1 to 5 minutes, but the ideal length may vary based on factors such as the complexity of the idea, the level of detail required, and the preferences of the audience.

Does a pitch deck include financials?

Yes, a pitch deck often includes financial information, such as revenue projections, expenses, and funding requirements. Including financials in the pitch deck helps investors assess the viability and potential return on investment of the startup.

Which accounting statements do I need for my startup pitch deck?

For a startup pitch deck, it's common to include key accounting statements such as:

  • Income Statement (Profit and Loss Statement): Provides an overview of the company's revenues, expenses, and net income over a specific period.
  • Balance Sheet: Summarizes the company's assets, liabilities, and equity at a particular point in time, reflecting its financial position.
  • Cash Flow Statement: Tracks the inflow and outflow of cash and cash equivalents during a specific period, providing insights into the company's liquidity and operational cash flow.




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