Business Plan

What Are The Contents Of An Idea-Stage Startup Pitch Deck?

Obtaining funds is essential for an idea-stage startup to accelerate growth, develop prototypes, and grow its business. So, how can you achieve these outcomes for your company?

Most entrepreneurs recognise that to achieve the recognition they desire, and they must have a killer pitch that astounds investors. In a nutshell, a startup pitch deck helps investors identify high-value, low-risk investment opportunities. Here’s a look at the contents you should include in an idea-stage startup pitch deck to attract investors.

But First, What is an Idea-Stage Startup?

Any good business or venture starts with the idea that consumes the entrepreneur. Ideally, the concept or theory should aid in resolving a market problem. The concept stage, also known as the idea stage, is when you, as an entrepreneur, investigate the viability of a product or service based on that idea. 

It consists of five essential steps:

  1. Ideation: Check whether the idea solves an existing problem effectively or improves a current solution. 
  2. Competition: Here, you must identify distributors and target customers. Evaluate your competitors and differentiate yourself from the market and your competition. 
  3. Organisation: Next, you must organise your business in terms of developing, drafting and filing the right documents and reaching legal compliance. 
  4. Branding and Marketing: This step will help you create a brand name that will help attract loyal customers and build awareness.
  5. Pitching: Lastly, the entrepreneur must present his idea or concept to investors and get financial backing to grow the business. 

What to Include in Your Startup Pitch Deck?

Here’s what you need to include in your startup pitch deck.


Announce your idea by including the title, company name, logo, slogan, and CEO name.


Summarise all your highlights, emphasise business opportunities, marker size, and differentiators through visual aids. 


State what problem you aim to solve, how big of a problem it is and why your target customer base is left unsatisfied with currently available solutions


Describe your solution and all the benefits it brings to the customer. Discuss why your solution is better and what value it adds to the customer.


Illustrate how your product or service works or how you envision it. If you have applied for patents or have a prototype, bring that up. 

Business Model

Illustrate your primary revenue or Business plan model and then go into the specifics regarding recurring revenue streams. Include any proof of concept or sales that you might have.

Market Opportunity

Highlight how much money you can make and how much you can grow if you dominate your market. Try to include both a bottom-up and top-down approach.


Address who your primary competitors are and what makes you unique compared to them.

Growth and Traction

Express your vision and knowledge regarding customer acquisition, retention and product innovation. Prove that your customers love you and are willing to show brand loyalty. 

Financials and Projections 

End by asking for the money you require, stating exactly how much you expect to make back in the next five years. To introduce your team to investors, you may include a startup pitch deck team slide.

How to Create the Best Startup Pitch Deck Template 

  • Create a prototype or proof of concept and include that in your pitch deck template for maximum impact.
  • If you are creating a physical product, try to get at least a provisional patent before your pitch to ensure your idea is protected.
  • Before approaching a VC, draw up a business model and project your earnings for the next five years. 
  • Create a compelling storyline that resonates with potential investors.
  • Address all concerns regarding market risk, product risk and execution risk in your Startup pitch deck template.

Mistakes You Need to Avoid While Creating an Idea-Stage Startup Pitch Deck

  • Going into too much detail early on resulted in a boring presentation
  • Cramming too much text into your slide decks
  • Using a tiny font to fit more into each slide
  • Not using enough visual tools, such as graphs and charts
  • Not labelling each slide
  • Trying to add more than one element or focal point to each slide
  • Adding unsubstantiated growth and fiscal projections
  • Using too many bullet points
  • Inflating your operations, financial power, and capabilities

Use these hacks to create a comprehensive deck that will set you apart from the competition!

The Takeaway

The most common misconception among idea-stage startup founders is that creating the right pitch decks is easy. There is, however, a magic formula for drafting the perfect deck, which does not take a lot of experimentation, trial, and error. The secret? Getting your startup pitch deck drafted by the experts at Vakilsearch!



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