Living in a digital era has its pros and cons. When it comes to Business Unique Logo Design, one of the advantages is that you can simply check the uniqueness of your logo. Continue reading to learn how to find out if your logo is genuine.
Introduction:-
“Is this Business Unique Logo Design and original?” This question can vex designers, startup founders, and CEOs of mid-sized and large corporations alike. And quite properly so! It’s very upsetting to learn you’ve invested in a brand just to find out it’s being confused with another well-known company.
So it’s always a good idea to go the extra mile with some research. Keep in mind that discovering a similar-looking logo design does not always indicate a problem. A number of factors come into play, including:
- Which logo was the first to appear?
- Do the logos bear a passing resemblance to one another, or do they share enough characteristics that they cannot be regarded as coincidental?
- Is your product or service aimed at a domestic or international market?
- Do the companies in question operate in the same industry; do they compete directly or indirectly, or are they unrelated?
- Is it conceivable that your target audience may confuse your firm with another when they see your logo?
- Are you simply testing a series of MVPs, or are you developing/redesigning a long-term brand?
Now, let’s look at the tools and strategies for determining the level of uniqueness in your logo.
Please keep in mind that this list is not exhaustive and does not include employing lawyers or patent attorneys in the big-corporation style. It serves as a simple guide to boost the odds of determining if your logo is distinctive enough.
3 Ways to Find Out Business Unique Logo Design
Here are three ways to find our logo uniqueness.
1. Use Google to Look for Images in Reverse
In order to discover visually related photographs with the help of Google’s ever-improving image recognition algorithms, the primary workhorse is the image search engine. Get Best Logo Design Services Online through the digestive tract of Google’s machine learning engine and see what comes out.
Determine whether or not your logo is as distinctive as it may be. Check to see if the combination of the logo mark and typeface is unique. but if the icon itself appears to be familiar, isolate the symbol and search for it again to see if the results are the same.
The following are some points to keep in mind: utilise a solid colour background to avoid confusing the machine learning algorithm:
- If you want better results, try separating your icon from the typography
- In the case of letter marks or wordmarks, separate the initials that are the most personalised or distinctive
- Experiment with logo modifications in both colour and grayscale
2. Looking for Business Unique Logo Design that Are Distinctive
Making certain that your branding is distinct is crucial in the context of the industry/region in which your company operates/provides products and services.
Are you in charge of a consumer technology company that is primarily concerned with the production of mobile phones? Make an effort to locate lists of as many mobile phone manufacturing companies as you possibly can.
A few pointers on how to spy on your competitors and their logos include:
- As a starting point, it goes without saying that you should thoroughly research your market. Determine who can be regarded as direct or indirect competitors of your business. In fact, prior to investing in logo/brand identity design, it is essential to define the target market, brand values, and business strategy of the company
- Crunchbase and AngelList are excellent resources for researching industries and countries of interest. These platforms are easy to explore and contain tens of thousands of startups, small-to-medium-sized firms, and Fortune 500 organisations from across the world
- Apply advanced search criteria to geographies. Search operators by using the Google Advanced Search feature (commands that help to narrow down your search). Being able to find lists that include logo thumbnails is beneficial because it saves you time
- Make use of business directories, both local and international. The Yellow Pages is a wonderful place to begin your search. You Can gather Information on Process of Trademark Search from our Experts Online.
3. Performing Keyword Searches on Portfolio Websites
Unlike other searching methods, which return results from a large expanse of web content and lead to logos that are mostly in the context of current companies or promoted content.
This method is specifically targeted at designers and their projects, rather than designers and their projects.
Consequently, logos of newly formed firms that have not yet established a web presence will be available for viewing here rather than in other places.
Listed below are a few design platforms that are well-suited for Business Unique Logo Design search:
- Dribbble is a visual bookmarking service (updates very rapidly)
- Logopond is a slang term for a pond that has a logo on it (logo-only gallery platform)
- Behance is an online portfolio (larger projects)
- Pinterest is a social media platform that allows people to share and discover new things (features a built-in search of visually similar images)
- Instagram (which is quickly becoming a very popular place for logo designers) is another option.
The following are some points to keep in mind:
- Produce a list of word associations and subcategories that are key to your brand’s logo (for example, revenue > fintech > cryptocurrency > blockchain > bitcoin > ICO, and so on.). Use those keywords to refine your search and increase your chances of discovering related Business Unique Logo Design concepts in the process
- Make use of search filters that are specific to the platform
- Search for keywords with broad definitions initially, and then narrow them down to more specific ones.
Conclusion:-
The problem is that there is no such thing as genuine originality. The same things surround us all, and we attend the same schools and courses, as well as watch the same television series.
And this means that we may have similar concepts and, as a result, generate specification that are similar to one another. However, if you discover a replica of your logo, we propose that you schedule a meeting with your designer and demand clarification.
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