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Logo Design

14 Types of Logos & How to Use Them For Your Brand

Read this blog to know about the different types of logo designs. Also, know more about the seven different logo styles that you can implement for your business. 


Your logo should accomplish the same for your firm over time and with a lot of continuous marketing. To connect with your audience, a logo must be straightforward and easy to understand. Know about Types of Logos.

It informs prospective customers about who and what you are, what you can do, and how much you can help them. It shows those who have no prior experience or knowledge with your company that you perform excellent work. People make quick judgments, and design flaw drives people away. Develop a unique logo that will help consumers remember your business and have good associations with you.

Symbols have a metaphorical connection to people’s memories and sentiments. Make an investment in your Types of Logos. It’s the most important factor in boosting your reputation and expanding the customer base. Unlike giant corporations, most small businesses lack years of brand awareness or a large marketing expenditure to assist customers to comprehend what they do. A good small company logo, on the other hand, should be simple and bold colors.

14 Types of Logos and How to Use Them For Your Brand

A well-crafted logo is the cornerstone of a strong brand identity. A good logo leaves a lasting impression on your audience. Here are 14 types of logos and how to effectively use them to communicate your brand’s essence and values:

1. Combination Mark Logos:

Description: These logo types ingeniously blend text and symbols, ensuring versatility and easy recognizability. They can be used across various contexts, making your brand stand out.

Example: Think of McDonald’s iconic golden arches coupled with their brand name, creating an instantly recognizable emblem.

2. Wordmark Logos:

Description: Wordmark logos place emphasis on the brand name through stylized text and a primary focus on typography. They are ideal for businesses looking to boost brand awareness through distinct lettering.

Example: The cursive script of Coca-Cola is a classic example, placing their brand name at the forefront of recognition.

Bring your brand to life with a captivating logo! Let our logo design experts craft the perfect emblem for your vision. Click here and start turning heads with your unique logo today

3. Lettermark Logos:

Description: Lettermark logos employ initials or acronyms to represent your brand. By condensing your name into a concise and memorable design, they’re perfect for businesses with lengthy or intricate names.

Example: IBM brilliantly simplifies its extensive name into a recognizable mark, solidifying its brand identity.

4. Monogram Logos:

Description: Monogram logos take the initials of your brand and amalgamate them into a single, cohesive symbol. This style exudes an air of elegance and sophistication while representing your brand’s heritage and prestige.

Example: The interlocking LV monogram of Louis Vuitton is a quintessential representation of this style.

5. Letterform Logos:

Description: Letterform logos focus on the design and visual elements of individual letters to craft a unique representation of your brand. They often leverage the artistic potential of typography to convey your brand’s personality.

Example: FedEx’s logo subtly incorporates an arrow between the “E” and “x,” showcasing the creative use of lettering.

6. Symbol or Pictorial Logos:

Description: These logos solely rely on visuals—symbols, icons, or illustrations—to represent your brand. They evoke emotions and convey your brand’s core message without the need for accompanying text.

Example: Apple’s iconic apple with a missing bite is a globally recognized symbol, embodying simplicity and innovation.

7. Abstract Logos:

Description: Abstract logos embrace creativity and uniqueness by employing geometric shapes, patterns, and forms to create a visual representation of your brand. These logos invite open interpretation, fostering a deeper connection with your audience.

Example: Nike’s Swoosh is an iconic abstract logo, representing movement, energy, and innovation.

8. Mascot Logos:

Description: Mascot logos introduce a character or mascot as the face of your brand. They are playful, memorable, and often resonate with specific target audiences, making them popular choices for sports teams, entertainment brands, and child-oriented businesses.

Example: The Michelin Man is a beloved mascot, representing the Michelin brand in a friendly and approachable manner.

9. Emblem Logos:

Description: Emblem logos combine text and symbols within a badge or seal-like design. They evoke a sense of tradition, authority, and craftsmanship, making them a great choice for businesses that want to establish a classic and timeless image.

Example: Starbucks’ emblem combines the brand name with an iconic siren figure, creating a seal of quality and heritage.

10. Letters Inside Shape Logos:

Description: These logos seamlessly integrate letters or initials with shapes to create a visually appealing and meaningful representation of your brand. This style allows you to integrate your brand initials seamlessly into an identifiable shape, enhancing brand recognition.

Example: Toyota’s emblem integrates the brand initials into an oval shape, creating a distinctive and recognizable logo.

11. Negative Space Logos:

Description: Negative space logos cleverly utilize the space around and within the design elements to create hidden or secondary meanings. These logos captivate viewers with their clever use of negative space, sparking curiosity and engagement.

Example: FedEx’s logo ingeniously conceals an arrow between the “E” and “x,” making creative use of negative space to convey movement and efficiency.

12. Dynamic Logos:

Description: Dynamic logos adapt and change based on different factors such as audience, context, or time. They allow your brand to express its versatility and adaptability, keeping your visual identity fresh and relevant in a rapidly evolving market.

Example: Google’s ever-changing Doodle is a prime example of a dynamic logo, celebrating various occasions and events with unique and engaging designs.

13. 3D Logos:

Description: 3D logos add depth, dimension, and realism to your brand’s visual representation. They leverage advanced design techniques to create visually striking logos that grab attention and leave a memorable impression.

Example: Adidas incorporates 3D elements in its logo, giving it a dynamic and modern feel that resonates with a younger audience.

14. Animated Logos:

Description: Animated logos bring your brand to life through motion and animation. They are particularly effective in digital platforms and video content, providing an engaging and dynamic brand experience.

Example: The roaring lion in MGM’s logo comes to life through animation, creating a dynamic and memorable brand introduction in films.

Understanding these diverse logo types empowers you to select the style that resonates best with your brand’s personality, values, and target audience. At Vakilsearch, our skilled designers can transform your vision into a captivating logo that embodies your brand essence. Reach out to our experts to know more!


1. What are the differences between wordmark and lettermark logos?

A wordmark logo is a typography-based logo that uses the company's name in a fancy font, while a lettermark logo is a typography-based logo that uses a few letters, usually the company's initials, in a fancy font.

2. Why are abstract logos popular among tech companies?

Abstract logos are popular among tech companies because they are versatile, highly unique, and can convey a sense of innovation and creativity.

3. How do pictorial logos differ from abstract logos?

Pictorial logos, also called brand marks, are graphic-based symbols that represent a company or brand, while abstract logos are a type of pictorial logos that use abstract shapes and forms to represent a company or brand.

4. Are there any legal considerations when designing or choosing a logo?

Yes, there are legal considerations when designing or choosing a logo. It is important to ensure that the logo does not infringe on any existing trademarks or copyrights.


So, what do you think about the types of brand logo designs that we have discussed here? Do you think you can implement any of these in your business?

However, always remember that your brand’s logo will be the first thing that your audience sees. Hence, try to make it unique and impressive. 

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