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Trademark Registration Procedure and its Advantages

Here’s a quick lesson in everything you need to know about trademark registration

Trademark registration makes your business stand out in the industry and builds up a reputation and identity.  A trademark can be just a logo or a combination of words, numbers, colours, etc. Every trademark registration Procedure is under the Controller General of Patents Designs and Trademarks, Ministry of Commerce and Industry, Government of India. The tenure for trademark registration is 10 years, and one can renew it for the next session of 10 years when the expiry date is nearing.

Registration of a trademark under the Trademark Act, of 1999 ensures that any exploitation of the trademark can be combated with legal actions. Trademark registration has the consideration to be the intellectual property of the owner, and the owner can use it to safeguard the investment into the business. It is essential to register the trademark, especially if the product or service is unique in the line of business. The trademark registration process in India has been discussed below.

Trademark Registration Procedure in Steps

Any individual, company, proprietor, or legal entity claiming to be the owner of the trademark can apply for trademark registration. Moreover, it usually requires 18-24 months to complete the registration of the trademark. The procedure for registration of trademark involves the following steps. 

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Step 1: Conduct a Trademark Search

A trademark should be unique and not a copy of any other existing trademark. It should not be offensive or contain specifically protected emblems. After you have decided on the trademark, conduct a search using the Trademark (™)  Director to check if the trademark is already taken or not. In case it is already taken, you have to modify it again. Once it has a unique recognition, you can proceed to the next step.

Step 2: Submit an Application

Prepare a trademark application along with the required documents. One can opt for ‘manual filing’ or ‘e-filing’ of the trademark application. In case of manual filing, you should hand over the trademark application manually to the nearest Registrar Office of Trademarks. It generally takes 15 -20 days from the date of filing to receive the receipt of the acknowledgment. In the case of ‘e-filing’, one can submit an online application through their official online portal.  It generally takes a few hours to receive the receipt the acknowledgment. This receipt of acknowledgment enables the company to use the trademark with a ™ sign beside it.

Step 3: Examination of the application

The examiner will examine the application for any disparity after filing the trademark application. It takes around 12-18 months to examine the application. It is up to the examiner whether the trademark application can accept absolutely or conditionally.

If it can accept unconditionally, the trademarks will get published in the Trademark Journal. If it is not acceptable unconditionally, the objections will be mentioned in the examination report. A time of one month will be given to fulfill the terms given.    

Step 4: Publication of Trademark

The step of publication of the trademark has been incorporated in the registration procedure so that any person who objects to the registration of the trademark has the opportunity to oppose the same. The trademark Journal has the publication every week. After the trademark publication, the public has the right to object to it if they have substantial grounds. The third-party has to file a trademark opposition within three months from the date of publication of the trademark.  In case there is opposition, the Registrar gives a fair hearing and decision.

Step 5: Registration Certificate

If, after three or four months from the publication, there is no opposition, it signifies that the trademark proceeds for the registration. After the application is in process with the trademark registration, along with the publication in the Trademark Journal, you will get a registration certificate under the seal of the Trademark office. 

Who Can Apply for a Trademark?

In context to the trademark rules and regulations, things like logo designs, words, phrases, images, initials, symbols, or, a mixture of all these can be registered. A trademark application can include:

  • Individuals
  • Private firms
  • Companies (Limited Liability Partnership, OPC Private Limited, Partnership, etc.)

Trademark Renewal

Only applying for trademark registration would not work in the long term. The validity of a trademark is up to ten years. After ten years, one needs to file for the renewal of trademark in India. You must renew your trademark before its expiration. The application for the renewal must be submitted before the deadline to get seamless protection of the trademark without any chance of litigation.

What Are the Significant Advantages of Trademark Registration?

1. Legal Protection

The owner with a registered trademark has the legal right in case of any violation. It means that if you doubt that your trademark is copied by anyone else, you may sue them for imitating your brand name, logo, or slogan.

2. Create an Intangible Asset

Initially, a trademark can be a valuable asset if your brand succeeds and builds a good name. Trademark registration makes it an intangible asset that can distribute, traded, franchised, or have a commercial contract. Additionally, this is beneficial to the company and the proprietor.

3. Get Exclusive Rights

The owner of a registered trademark would be able to have exclusive rights over the trademark. Additionally, the same trademark process is for all the products that fall under the same class by the owner. However, having proprietary rights on the services and products also permits the proprietor to stop any kind of illegal use of the trademarked thing.

4. Applying a Registered Symbol

The proprietor or the company can use the registered symbol once the trademark has been filed. The logo will be evidence of the fact of the trademark registration and cannot be used by another person or company. In case of infringement, the holder of the trademark can decide to sue the other person.

5. Promotes Goods and Services

Registration of a trademark constitutes the face of a company or goods and services. Similarly, This serves to differentiate and promote the creation of a brand. Meanwhile, most companies get their identity by trademark. So, a trademark plays a vital role in promoting and helps in enhancing brand value.

Nowadays, with the advancement of technologies, the trademark registration process can be quickly done online. In conclusion, one can get the help of a registered attorney to register online without even having to visit the registry office.

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