Discover 10 famous logo redesigns and their impact on the brand, including Pepsi, Airbnb and Starbucks. Learn how redesigns can increase recognition and attract customers.
Overview
Logos play a crucial role in building brand identity and recognition. A well-designed logo can make a brand instantly recognizable and memorable. However, even the most iconic logos need to be updated occasionally to keep up with changing trends and market demands. This article will discuss 10 famous logo redesigns and their impact on the brand.
Top 10 Famous Logo Redesigns and Their Impact on the Brand
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Pepsi
Pepsi is a global beverage giant recognized for its iconic red, white, and blue logo. However, in 2008, Pepsi decided to refresh its logo with a more modern and streamlined design. The new logo featured a circular shape with a wave-like design that represented a smile.
The redesign aimed to attract younger customers and reposition Pepsi as a youthful and vibrant brand.
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Google’s Logo Redesigns
Google’s logo has undergone several changes since its inception in 1998. However, the most significant redesign came in 2015 when the company introduced a new logo that was more modern and playful. The new logo featured a sans-serif font and a brighter colour palette.
The redesign aimed to make the logo more accessible and adaptable across various platforms and devices.
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McDonald’s
McDonald’s is a fast-food chain recognised for its iconic golden arches logo. In 2006, the company updated its logo with a more modern and sleek design. The new logo featured a simplified version of the golden arches, and the overall design was more refined and minimalist.
The redesign aimed to make the logo more versatile and adaptable across various mediums and platforms.
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Apple
Apple’s logo is one of the most recognisable logos in the world. However, the logo has undergone several changes over the years. The most significant redesign came in 1997 when the company introduced the ‘rainbow apple’ logo.
The new logo featured a more vibrant colour palette and a three-dimensional design. The redesign aimed to reposition Apple as a more creative and innovative brand.
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Mastercard’s Logo Redesigns
Mastercard is a global payment company recognised for its iconic two-circle logo. However, in 2016, the company updated its logo with a more modern and sophisticated design. The new logo featured a simplified version of the two circles and a more vibrant colour palette.
The redesign aimed to make the logo more adaptable across various mediums and platforms.
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Instagram
Instagram is a popular social media platform recognised for its iconic camera logo. However, in 2016, the company updated its logo with a more modern and colourful design.
The new logo featured a simplified version of the camera icon and a brighter colour palette. The redesign aimed to make the logo more adaptable across various platforms and devices.
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PepsiCo
PepsiCo is a global food and beverage company recognised for its iconic globe logo. However, in 2021, the company updated its logo with a more modern and minimalist design. The new logo featured a simplified version of the globe icon and a more refined colour palette.
The redesign aimed to make the logo more adaptable across various mediums and platforms.
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Airbnb’s Logo Redesigns
Airbnb is a global vacation rental company recognised for its iconic ‘Bélo’ logo. However, in 2014, the company updated its logo with a more modern and sophisticated design. The new logo featured a simplified version of the ‘Bélo’ icon and a brighter colour palette. The redesign aimed to make the logo more adaptable across various platforms and devices.
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Nokia
Nokia is a global telecommunications company recognised for its iconic ‘Connecting People’ logo. However, in 2011, the company updated its logo with a more modern and minimalist design.
The new logo featured a simplified version of the iconic ringed sphere and a more refined colour palette. The redesign aimed to make the logo more adaptable across various mediums and platforms.
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Starbucks’s Logo Redesigns
Starbucks is a global coffeehouse chain recognised for its iconic mermaid logo. However, in 2011, the company updated its logo with a more modern and streamlined design. The new logo featured a simplified version of the mermaid icon, and the company name was removed from the logo. The redesign was aimed at making the logo more adaptable and versatile.
The Impact of Logo Redesigns on the Brand
Logo redesigns can have a significant impact on the brand. Here are some ways logo redesign can affect a brand:
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Increased Brand Recognition
A well-designed logo can make a brand instantly recognisable and memorable. A logo redesign can help increase brand recognition and awareness.
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Rebranding
Logo redesigns are often part of a greater rebranding effort. A rebranding effort can help a brand reposition itself in the market and attract new customers.
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Attracting New Customers
A logo redesign can help a brand attract new customers by making the brand appear more modern and relevant.
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Building Brand Loyalty
A well-executed logo redesign can help build brand loyalty by reinforcing a brand’s values and identity.
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Adapting to Changing Trends
A logo redesign can help a brand adapt to changing trends and market demands. A modern and streamlined logo can help a brand stay relevant and competitive.
Conclusion
Logo redesigns are crucial to building and maintaining a brand’s identity and recognition. A well-executed logo redesign can significantly impact a brand’s success by increasing brand recognition, attracting new customers, and building brand loyalty.
However, logo redesigns should be cautiously approached and undertaken only after careful consideration and research to ensure they align with the brand’s values and goals.
Vakilsearch can assist businesses in protecting their newly redesigned logos by registering them for trademark protection. This can help prevent others from using similar logos and infringing on the brand’s identity.
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