In this informative blog post, we have chalked out the mistakes you must avoid while choosing a name for your business. Continue reading to learn more
Choosing a business name is challenging. You want it to be memorable without being mindless. Many startups struggle with naming their company.
A fantastic and attractive business name may help develop awareness and bring in revenue. An incorrect or poorly selected business name might raise eyebrows or turn off clients.
Some parts of choosing a company name are subjective, reflecting the business owner’s personal tastes, tastes, or current name recognition. You should give yourself sufficient time to make a wise choice since the appropriate business name will boost your firm’s growth. Do you want a memorable name? When naming your company, make sure you avoid the following blunders.
Choosing a business name is a crucial decision that sets the foundation for your brand identity and market presence.
Choosing a Business Name: 9 Mistakes to Avoid
Here are a few vital things you should know. Continue reading to learn more.
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Choosing a Company Name That Restricts Future Growth
Pick a business name that’s broad enough to allow your company to expand. Area-based company names are common. But what if your company grows and you want to expand your local coverage or perhaps go national? Avoid utilising area-based business names unless you are certain you wish to stay in one region. The same is true for naming a company after a single service or product.
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Picking an Overly Broad Name
While you do not wish your company name to restrict your company’s future direction or development, you also do not wish it to be so generic or vague that it does not indicate what exactly you do. To an individual unfamiliar with the industry, FastHouse Services may be a pest control service, home inspection agency, roofer, or even a plumber.
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Making Use of Uncommon Spellings of Familiar Terms
If you prefer to stand out, or if you are having difficulties coming up with a business name that isn’t currently in use, you could be tempted to add a same-sounding misspelling of a familiar term in your company name. Unless you are having a lot of money and time to invest in building brand (as well as spelling) awareness, steer clear of the temptation. Make Sure You Do a Proper Search for Company Name Online.
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Choosing a Company Name That Is Excessively Lengthy
Preferably, your company name must be composed of terms that are simple to remember, pronounce, and spell. It must also be brief enough so that it fits effortlessly on a sign or business card. It must fit tidily in the corner of your official website.
Few people will remember or search for ‘Floccinaucinihilipilification Agency’ if you choose that name. It’s a term that signifies ‘non-existence’, and that is most likely what will happen to any company that uses it – or even half that word length – as their company name. If your buyers cannot recall your name, they will purchase from any other company, and that’s certainly not good for your business. Make the Company Name Change Process Simple With Our Panel.
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Failure to Validate the Name Through Online Searches
You may become too obsessed with a company name you love to notice it is related to anything else. Assume your name is Prince, and everyone calls you by that name. You planned to start Prince’s Toys, a toy shop. If you do not examine that name in an online search, you might wind up spending loads of money on shop signs and several other branding efforts before someone informs you they are unable to locate you when they look over the web.
When they looked up Prince’s Toys over the web, they found a plethora of advertisements for locations to purchase Chennai Prince’s Toys. That might look humorous, and you definitely don’t want that.
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Ignoring the Availability of Domain Name
When deciding on a name for your company, you should also evaluate the domain names available for usage with the company. Even if you do not intend to create a website right away, you must reserve the name (domain) you wish to ensure that it’s not taken by someone else. Most domain name registrations are about $10 to $20 per year, so it is a little outlay.
However, because many names (especially common ones) are used already, it might be challenging to match a name (domain) to the name you wish to use for your company. If the name you’re looking for is already taken, many domain registrars will provide you with a selection of alternative domain names to pick from.
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Getting Bogged Down in Alphabet Soup
When printed directories and print advertising were supreme, a company name that began with the letter A may be advantageous because most business listings were in alphabetical order.
And it appears that some corporations continue to consider this manner when naming their companies. If you utilise the yellow pages (printed version) to discover a business, you will still find a stunning amount of firms beginning with the alphabet ‘A’ , as well as a few that begin with the more illogical alphabet ‘B’.
AAAA Active Appliance and AAAAAA Locksmith are two examples. What function does the term “active” fulfil aside from another word beginning with the alphabet A?
Making use of A, B, or C as the initial alphabet of your company name might assist your name to appear at the beginning in a directory (printed), but being discovered in print is not as significant as it once was. Consider how your company name will appear in a local business listing on Bing or Google search engines.
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Being a Solitary Island
You have come up with ten potential company names, and you believe that they are all very decent. It’s time to receive some input. Check with some close co-workers, friends, and relatives. You may be amazed at how many things they brought to your notice that you had previously neglected. When it comes to picking a business name, slight constructive objectivity is high-flying.
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Failure to Examine If Your Selected Company Name
Before deciding on a final company name, make sure you aren’t infringing on any other company’s trademark rights. You want to prevent having to change your company’s name in the future and maybe incurring monetary damages.
The entire goal of brand business is to get the masses talking about how fantastic your company is. Names hold powerful associations. Consumers will be dissatisfied if you rely on the reputation of another company and fail to supply comparable quality.
Conclusion
Choosing a Business name for your Organisation must be done hastily or without a thorough mental process. After all, it’s your business’s most precious asset. We understand that coming up with a robust business name: https://www.mca.gov.in/content/mca/global/en/home.html is not simple, but if you avoid the aforementioned typical mistakes and put in some thought and time, you must be able to come up with a terrific one. If you have any queries then reach out to Vakilsearch.
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