In this article we shall analyse the growing trend of using face masks as an avenue for corporate logos brand building and how effective it is.
Introduction
A corporate logo communicates the purpose and values of a business to its customers. A logo is the means by which customers form an image of your company.Corporate Logos On Employees Masks As A Branding Strategy
Many businesses across the country are starting to reopen and get back to work, However, due to the ongoing Covid-19 pandemic, the Ministry of Health and Family Welfare recommends that all businesses take certain precautions to protect their staff and their customers by wearing face masks. As wearing masks have become a mandate, businesses are using this as a branding strategy and an opportunity to present their brand in a new setting.
Moreover, read on to know more about how companies are using Corporate Logos on employees’ masks as a branding strategy.
What is a Corporate Logo?
A corporate logo is a vital marketing tool that appears on all of your promotional materials such as letterheads, business cards, products/services, social media, and advertisements. It helps customers identify your product and brand. Further, a logo is a mark by which your company is recognized in the industry and also by new and existing customers. It distinguishes your business from your competitors.
Logos are segregated into 3 main categories, such as images, words and combinations. Below are the types of logos which fit into the above categories.
- Monogram logos or letter marks are logos that consist of letters, usually brand initials: IBM, CNN, HP, etc.
- Wordmarks logos focuses on a business name alone: Coca Cola, Google, Visa, etc.
- Pictorial marks are icons or graphics-based logos. They are probably the images that come to your mind when you think of logos: the Apple logo, the Twitter bird, etc.
- Abstract logo marks are a specific type of pictorial representation of logos. It is an abstract form that represents your business: Pepsi divided circle and the strip-Y Adidas flower.
- Letterforms are the minimalist cousins of monograms; they’re just one-letter logos: McDonald’s, WordPress, Yahoo etc.
- Mascots are logos that display an illustrated character. They are often colorful or cartoonish. The mascot logo is a great way to create your very own brand spokesperson: KFC, Pillsbury, Kellogg’s.
- Combination marks logos are any combination of images and words that you choose; you can pair a letterform with a mascot, a monogram with an abstract image; whichever combination you like the most.
- Emblem logos consist of a typeface that sits within a border, usually a seal or a crest: Starbucks, Superman etc.
- Dynamic marks – Unlike other logos, this type of logo adapts itself to the context in which it’s used: Whatsapp and Nickelodeon.
Business Logo Images
Logos are considered to be the face of the company. Business logos visually communicate the unique identity of the brand and what it represents. Well, designed business group logos can attract attention and create a Unique Logo!
Given below are some of the tips to create the best logo for your brand:
- Use an image that summons your subject
- Show your product’s purpose
- Use metaphors
- Create an animated version of your logo
- Use shapes & colours
- Keep it simple
- Use a mascot
- Combine picture and words
- Use simple transitions
- Include a border
- Use the right font
- Use only one image
Brand Strategy in Marketing
The brand strategy outlines a brand’s unique characteristics, values, and attributes. It also positions how differently your product stands out from the competition and why a customer would go for it.
Moreover, building a Corporate Logo strategy can be created by using the previous data. When it comes to branding strategies, there is no one strategy that fits all businesses.
Further, the products or services must be branded with a strategy that aligns with your business values and resonates with your customers. Similarly, we have provided you with the different branding strategies below:
Multi-brand strategy
- Company name branding
- Individual branding
- Brand extension branding
- Private label branding
- Derived branding strategy
- Geographical branding
- Personal branding
How is the Face Mask Becoming a Branding Strategy?
As a new strain of COVID-19 is spreading across the world, wearing face masks has become mandatory and an essential part of our daily lives.
The state and local governments are recommending that the public wear masks. Masks act as a barrier to help prevent one’s respiratory droplets from reaching others.
Additionally, many organisations are promoting their brand and businesses by providing their employees with masks of their brands. Masks create an uncharted space for branding. Moreover, businesses have found success in promoting their brands with masks. Therefore, by this branding of Corporate Logos strategy, few businesses have an unexpected yet significant marketing opportunity to present their brand in a new setting.
Conclusion:-
The marketing strategy of a business has a shape by both business and brand strategies. Given that the face mask has come to not only represent preventive measures but also the image of a responsible civic citizen and an obedient citizen has great value for brands to project themselves on it.
This gives them a great way to gain some traction in terms of brand equity by linking it with a CSR initiative such as distributing face masks with their Corporate Logos . If you have any other queries with regard to legal, regulatory, or corporate matters, get in touch with us and we will ensure that you receive the best professional help for your requirements.
Read more:-
