Consumer complaints are mostly seen as a thing to ignore. But they can be a great way of getting feedback and being reviewed. The article contains the most common complaints that customers have along with their respective solutions.
The fashion industry is one of the biggest, both in terms of consumer base and financially. The industry’s main purpose is to provide its customers with a good quality of cloth and related accessories to wear to meet the basic needs of humans while expressing their unique style. Although in recent years, the basic definition of this industry has changed a bit as the focus is more on the styling and portraying financial dominance through it. Fashion helps people to represent their characteristics through their clothes. For instance, a man in a suit represents a serious and confident character, while a hoodie, a pair of jeans, and sneakers may represent a young, charming, and lifelike character. As in any industry, various Insurance complaints are registered in various categories, including fabric, stitching, printing, and many others, every month. Thus it is really important to get the hang of handling this feedback.
Most Frequent Complaints In The Apparel Industry
Online services- As the world is slowly converting into a digital village, every sector used daily is facing a major shift, i.e. from offline to online. E-commerce is one of them; it has completely revolutionised the traditional shopping process. Although many technologies and software try to provide clear transparency between the seller and customer online, the system still lacks in its motive.
The majority of the people or potential customers never buy apparel online. In accordion to them, the colour, fabric, print, etc., are some factors that influence your experience with the product. Thus, the correct selection of products based on photos does not seem to be a real deal.
In-store experience
After looking at the consequences of online service, the in-store business option feels more reliable and trustworthy for both customers and consumers. But still, there are many challenges posed to this form of business. ‘Rude and arrogant customer service’ tops the list when it comes to ‘Problem while Selling Offline’.
No matter how good an owner has about their customers, if the workers are not actively participating in the games, it may cost a business bankruptcy. The employees and other workers are the faces of a company as most customers interact with them; their attitude should be confident while their personality should be pleasing.
Credit
Providing credit is one the most common thing that a business does to their customers. Both sides generally use credit. But improper record and data management, poor communication with the customer, etc., are some of the customers’ most frequent complaints. While spoiling the customer’s user experience may cost a business loss of thousands. Unorganised collection of data along with a poor communication system with buyers is another reason which may upset the customers.
Unclear policies– Buying a piece of cloth is much easier than replacing one. Many customers complain about hidden policies and extra charges for returning etc.
Unexpected product quality
Product quality is the very thing that a customer is concerned about. Generally, it has been noticed that consumers want a premium service with a premium product. For instance, If a consumer purchases an expensive product, they will most likely expect better service for the same. A well-crafted legal notice for defective goods can expedite the process of receiving compensation or a replacement.
Additionally, retailers are often not ready to refund or replace these kinds of stuff, which poses a great problem for the consumer. Therefore, highly collaborative customer service should be built to serve customers exactly what they want. Building strong customer channels again plays a very prominent role in the same.
Handling Customer Complaints In The Apparel Industry
Customer complaints are a gap between the promises of the company and what the consumer gets in-hand practically. One of the most common ways to bridge the gap is to improve your services and enhance the top level where your entire customers are satisfied. Although it is next to impossible to make all your consumers happy, a business should try to get a maximum number of customers happy and maintain a healthy customer retention rate.
- Upgrading communication system
It should be in your website or app if you are a big enough firm to establish auto chat bots, live chats, real-time engagement tools, etc. These apps and bots help the customer by informing them about the service provided by the firm. Moreover, it lets customers choose what is best for them and helps them get an exemplary service or product. Even small vendors and distributors can also focus on the same by hiring a skilled worker with excellent communication skills and convincing power.
- Listen carefully
A irda complaint portal email or a complaining customer should be listened to or read carefully. Try to figure out which sector the customer is complaining about. You may ask them for a video or some photographs to understand every detail of the problem.
Rather than focusing on the tone, keep your focus on the word and assure them of the fastest solution.
- Apologies and accept your mistake while offering a practical solution
Once the customer is over with their complaint, apologise for your mistake without giving any excuse. Promise them the best solution you can provide and let them talk to the manager.
A complaining customer can be treated very carefully as their level of satisfaction while deciding whether they will retain as your customer or not. According to many stats and surveys, when the complaining customer is treated with the right solution, the probability of their retention is increased. They also advertise and suggest the brand to other potential customers through word of mouth.
Conclusion:
Consumer complaints lists should be taken very seriously and positively as that is the only way to discover loopholes in your supply chain and business. Try to record and maintain a database for the same and examine them at the end of a quarter. If a particular sector like manufacturing or marketing has the most complaints, then improve them by hiring a new employee or giving appropriate training to the existing one. Teach with the right method of providing solutions, which should be transparent, efficient, and quick. Getting IP monetising, franchising, protection to drafting, etc., is quite complicated. The tasks cannot be taken by any normal civilian who lacks law knowledge. Vakilsearch helps you connect with professional and skilled lawyers who have been practising law for many years. Their services are affordable and can be easily availed through their mobile application and website. So, get to their website and choose the best service for your business at the best prices
