Safeguards Advertising and Branding InvestmentsAll firms must invest in branding and advertising due to the intense competition in today's markets. Businesses invest in a range of advertising platforms, such as the internet, newsprint, radio, and TV, to advertise their brand to consumers. A well-known trademark can help in safeguarding the investments and provide greater ROI.
Protects Against Unethical CompetitionThis serves as an effective weapon in the fight against unfair competition is a trademark registration. Today's market is filled with copycats and counterfeiters that profit from brands that have been dishonestly used.
The Enforcement of Trademark Registrations Against Company NameAccording to the Companies Act of 2013, a company's name cannot be the same as or nearly the same as a registered trademark. The names that the business plans to use in the future can be blocked using this clause. A trademark and a business name cannot be the same or very similar. As a result, once a trademark is registered, a corporation cannot be created under the same name.