A trademark is a symbol and can be anything from a name, logo, picture, and word to even a label or a sound. Registering a trademark is the first step towards protecting your brand name. In India, trademarks are registered initially for 10 years and are due for renewal thereafter (As per section 25 of the Trademarks Act, 1999).
Once registered, a trademark can be a precious asset for a business as with a trademark, the business can project its unique positioning to the consumers. You need to keep a close watch on all the probable attempts by other businesses and individuals to register similar trademarks, even if these are related to other domains.
Broadly speaking, a trademark can be of two types.
Individual Trademark- A trademark for an individual is a type of trademark that distinguishes or uniquely identifies the services or goods of a particular company from others. The majority of the trademarks fall into this category.
Collective trademark- This type of trademark distinguishes or uniquely identifies certain common characteristics of a good or service. A collective trademark holder is not the user of the trademark himself. Rather, he supervises the authorized use of such a trademark by others. The users of a collective trademark will need to fulfill certain authorization criteria to be able to use it. The Woolmark symbol can be thought of as an example of a collective trademark.
Certain benefits of trademark registration are as follows-
The primary idea of registering a trademark is to assert the rights of the owner. Once your trademark is registered, you take an important step towards securing your rights. Upon registration, you can avail of legal protection from any infringement of rights over your brand name. The goodwill created by your brand name gets protected as well.
Trademark registration provides you the much-needed protection against any frivolous litigation. It stops other people/businesses from dragging you into any legal tangle over the unauthorized use of the trademark. Rather, you can sue other people/businesses for unauthorized use of the trademark, if it is registered in your name.
When you register your trademark, it spreads the vision, brand image, and unique characteristics of your organization. Naturally, talented young minds would wish to become associated with such a reputed brand. Due to the positive brand image created by your trademark, such talented human resources would be easily inclined towards working for your organization. This will reduce the cost of searching for and hiring quality manpower considerably.
You would do well to consider the following points while doing trademark registration-
Feel the above too tough to handle? Don’t bother when you have Vakilsearch by your side.
At Vakilsearch, we value trademarks as unique creations for promoting your brand. We would help you with everything from designing a customized trademark watch, scrutinising, and uploading the required documents, filing your trademark application, up to the grant of the desired trademark in your favour.
You can do your registration online here with Vakilsearch in just 3 easy steps. With our user-friendly platform, you can upload all the necessary documents in a hassle-free manner and pay the trademark fees for individual registration quickly through our secured gateways. Our dedicated trademark representatives will be in constant touch with you right from the word go and will help you obtain the desired trademark in a smooth and hassle-free manner.
The steps involved in trademark registration for an individual at Vakilsearch are mentioned below-
Copies of the following documents are required to be submitted along with your trademark registration application-
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