Twitch Food Marketing Influences Adolescent Choices

Twitch Food Marketing Influences Adolescent Choices

Twitch food ads linked to more positive attitudes, purchases of unhealthy foods among adolescents.

Study reveals frequent exposure to high-fat, salt, and sugar foods on Twitch, notably energy drinks.

Majority of food cues on Twitch are for HFSS items, featuring appealing visuals and slogans.

Digital marketing on Twitch associated with increased consumption of marketed snacks among teens.

Researchers call for stronger regulations on digital food marketing to curb its impact on adolescent health.

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