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Principle behind Logo Designing

Are you searching for a perfect logo design for your brand? Do you want to have some ideas before designing a logo? If so, read this article to get an ideal logo.

Like other art pieces, logo design also requires a lot of effort, skills and creativity. Since the logo is an essential part of a business, every business owner wants his business logo to be the best and most memorable. You should design a logo to communicate what message it wants to convey, and it should be unique and relevant to set your business apart from your competitors. To design an appealing logo, you should always do the research carefully. Although you can have some ideas from others’ logos, you cannot copy the design from others.

The Importance of Logo Design is to Communicate to the Viewers

When designing a logo, you should clarify what message you want to convey. It will make the logo design process easier and more convenient. The purpose of designing a logo is to convey your business to potential customers. Focus on the following:

  • Introduce Your Brand

A logo is the first thing that introduces your brand to the viewers. Before designing a logo, you should research the brand. The logo should reflect the personality and values of the brand, and the logo helps to convey the identity of the brand. 

If your logo has the potential to influence the customers, your customers will get attracted to your brand. Therefore, introducing your brand through your logo is the first step to taking your brand close to the customers.

  • Colours

Be careful with the colours of the logo. Different colours represent different meanings. Use that colour that reflects the services provided by the brand. You should know what type of scenarios. 

Red colour refers to love, passion, danger, urgency and power. Green refers to nature and freshness. Blue means trust, confidence, loyalty etc.

  • Use Symbols and Shape Wisely

Try to implement different symbols and designs that can represent the brand. Shapes can be either geometric or abstract, and you can also use other shapes, like circles, rectangles, triangles, and vertical and horizontal lines.

You can consider circles to refer to community, friendship and relationship. To refer to trust and uniformity, you can use rectangles, and triangles refer to power, masculinity and energy.

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Logo Should Define Your Brand

The logo is the first identity of your brand, and it should define what type of business you practise. Here are five ways to design and achieve a great logo that will stand the test of time.

  • Simplicity

The logo should be simple but appealing and elegant. A simple logo can help you achieve the goal of communicating with the viewers in the right direction. The more complex the logo will be, the more difficult it will be to comprehend. Apart from being aesthetic, it should also convey your brand’s personality and philosophy. Avoid overcrowding your log with multiple elements. Try to use one particular colour that represents the purpose of your business. 

In this step, you should choose colour, symbols, design and shapes wisely. You should always pick that colour or design which complies with your brand.

  • Timelessness

Your logo design should be adjustable at all times. Give a classic look that does not fade away. The best logos follow the principle of logos rather than imitating the logo of other brands. A logo should not be affected by time. Even if your company changes with time, your logo should convey the same fundamental purpose of your brand. 

One of the best ways to test the timelessness of your logo is to think of your logo and explain the idea behind it again and again. You can stick to the idea if it feels valid even after passing 5 or 10 years.

  • Proportional Usage of Elements

When designing your logo, you should focus on the elements you are using to design it. A proportional amount of elements serve the purpose of a balanced design. Excessive use of elements may make the logo more complex, which will contradict the first principle, i.e. to maintain simplicity. Balanced and proportional use of elements and colours helps you create a perfect and elegant logo. Many people think that using multiple elements will give the logo an attractive one, which is incorrect. 

Although it is sometimes difficult to convey the purpose of your business and the desired message through a single element, the proper use of skill and creativity will be the icing on the cake.

  • Original

The logo design should be unique and original. Any of its parts should not be copied from another brand’s logo. Apart from being unique, it should also be attractive so that people can easily remember your brand’s logo, as it will develop a more cordial relationship with the brand. Popular logos always stand out from the crowd and can establish a strong influence on people’s minds. A professional logo designer can help you design an original and appealing logo. People remember those original logo designs that are unique and appealing.

  • Versatile

The logo you design should adapt anywhere. Its appearance should not get decreased even if you change the place. It should be adaptable in large as well as a small size. But the appearance should be unaffected by the place you put it. The logo should be adaptable to any colour and background. A versatile logo never loses its identity and adjusts with any place. At the same time, it should be memorable and not lose its uniqueness.


A logo is the first thing that helps the brand build a cordial relationship with potential customers. A logo should always try to evoke emotion in the customers’ minds. A unique and memorable logo always leaves a positive impression in customers’ minds. Whenever they come across the logo, it reminds them of the brand. Logo design is a potential artistic skill that helps the brand develop a logo suitable to the brand.

Read More :

  1. What Is Logo Design?

  2. What Are The Types of Brand Logo Design?

  3. How to Make a Creative Logo?



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