A perfect company name is crucial because a wrong name means choosing unnecessary needless hard work to explain your business to your audience. Here are 3 easy steps for company name search.
Choosing an irrelevant name for your company can be detrimental, as your prospects would not resonate with it. Hence, opting for an irrelevant name means opting for needless hard work to explain the business to your audience. On the other hand, a suitable name, with which your audience can resonate, plays a constructive role in the success of your company.
That’s why, when starting a business, before thinking of anything else, it is crucial to have a perfect business name. This article will show you how to do it. If you want to know the importance of a company name and what are the easy steps for company name search, you are at the right place. By the end of the article, you will know 3 easy actionable steps to find the perfect name for your company. So, without further ado, let’s start.
Why Should You Have a Perfect Business Name?
There are 3 key reasons why you must have an ideal name for your business. They are:
1. Gives First Impression
Your business name is the first impression that you have on your potential customer. It is not your product, your tagline, your pricing, or your facilities; it is your business name that your prospect will see first.
2. It Represents Your Business Everywhere
From headlines of the newspaper advertisements, to the profiles of your social media accounts, whether in the offline or the online world, business name is what represents the brand everywhere.
3. Summarizes Your Business
The name gives a quick overview about the owner of the business, what the business is about, and what products or services it might be offering. In short, it summarizes your business.
So, now that you know why a perfect business name is crucial, let’s discuss 3 easy steps for company name search.
Step 1: Brainstorming & Shortlisting
The first step to having the perfect name is to find as many matching words as possible. Let the words flow like a river, without interruption. There are 3 important sub-steps to think like this:
First, set a timer for 15-20 minutes and write down all the words related to your business or product or service. You don’t have to come up with a perfect name right away. Just let the words flow.
Now that you have come up with the possible words, look for their synonyms in the thesaurus. Maybe there is a word that represents your business better, you don’t want to miss out on it.
Now you have many words available on a piece of paper, let the technology do the job. There are many websites like Namesnack.com, Wordoid, Name Mesh, etc. that can generate the perfect name ideas for you. Just enter the keywords and choose the category and leave the rest to the tech. Choose at least 10 names from all the results.
Shortlist the Loved-Ones (How? By asking questions)
After having 10 names, we will shortlist at least 5 by asking the following simple questions:
- Does this name make sense for my brand?
- Does the name sound appealing for my audience?
- Is the spelling of the name okay?
- Will it be easy for my audience to remember this name?
Use these insightful questions along with your intuition to come up with 5 relevant names for your company to proceed to the next step—Rules and Availability Check.
Step 2: Rules & Availability Check
As soon as you come up with 5 potential names for your business you need to ensure that you abide by the rules of the government. The name must abide by the rules of the Companies (Incorporation) Rules, 2014; and the Companies Act, 2013.
National Guidelines as Per Companies Act 2013
According to the Companies Act 2013, the name of your business must not match with any name of the existing company. Some of the pointers to take into account are given below:
- Names which match to an already registered company shall not be allowed as per the Companies Act 2013. There are many rules in this Act like:
- Plurals are not allowed. For example, if there is a company named, ‘Book & Love Private Limited Company,’ you cannot have ‘Books and Love Private Limited Company’ as your company name.
- Punctuation and spacing change are not allowed. For instance, if there is already a name registered as, ‘Ram and Shyam Private Limited Company,’ you cannot register the name of your company as, ‘Ram-Shyam Private Limited Company.’
- Combinations of the words of an existing company name are not allowed.
There are many more rules like this, that you can check out from the official document or government website to avoid complications.
2. The company name must not be undesirable in any way. Some key pointer to consider are:
- The business name shall not violate the Section 3 of Emblems Act 1950.
- The name must not violate the name of any other registered trademark.
- The name must not include offensive words.
After ensuring that you abide by the rules, next you need to see if the name is available or not.
1. MCA Database Check
It is advisable to thoroughly check the Trademark Records on the MCA Database to ensure if the name you desire is not already registered. You can check this out by logging in to the authority website of trademark registration in India Official website of Intellectual Property India .
2. Domain Search
Also check out on the internet if the domain name of the name that you have selected is available or not.
By now, after passing through multiple filters, you would have figured out the perfect name for your business. Now, it is the time for the final step—Registration.
Step 3: Registration
After having your perfect name, all you have to do is register it. This has two parts:
1. Business Registration
In India, the business name needs approval from the Registrar of Companies (ROC). You need to fill up a registration form, called SPICe+ Form and mention that name of your business in the Part-A of it.
2. Buy a domain name
You will easily come across multiple domain name registrars on the Internet. In order to get your domain name, you have to search for these domain name registrars and purchase your domain name from their websites.
In a nutshell, business name is your first impression and choosing wrong name means choosing unnecessary needless hard work to explain to your audience what your company is all about. It also plays a prominent role in the success of your business; that’s why, having a perfect name is the first thing you should do before anything. Lastly, if you follow the 3 easy steps for perfect company name search mentioned in this article, you are sure to come up with an perfect company name. If you want more information on this subject, it is advisable to contact an expert from Vakilsearch.
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