The food industry has undergone massive changes, thanks to technological advancements and growing internet penetration. Ever-changing distant dining and food delivery habits have made restaurants seek direct links with their consumers. Most companies have switched to private tech-enabled channels, such as WhatsApp and social media to interact with clients.
The food industry is one of the only sectors worldwide that will never go out of demand. Humans need to eat and rising disposable income helps them seek interesting food business operators to satiate their hunger. As a result, the food industry is one of India’s fastest-growing sectors.
Rising internet penetration and smartphone use have helped the industry move towards a more technologically savvy path. Technological advancements have also helped the sector produce higher quality food at faster speeds. So, where is the food and beverage industry headed?
Why Is Food Tech Integral?
Once food-booking apps broke into the scene in India, the food-tech industry has undergone monumental changes. Such services have slowly integrated into the lives of people, particularly in urban areas. By 2018, several food business startups and delivery services began to mushroom in different areas in India. These businesses got a lot of attention and investment from venture capitalists due to their massive earning potential. Such startups helped transform the food industry by investing and developing various food tech services.
Digital booking, cloud services, and delivery apps gave the sector a much-needed facelift. The outburst of food-related startups in India helped shift the focus onto the technology that assists and supports food business operations. These startups are planning to enter 2021 with the best and most customer-friendly technological advancements, such as those given below.
Important Food Tech Trends of 2021
1. Voice Commands
Voice commands have been gaining a lot of attention since the late 2018s because of the push provided by big players like Amazon and Google. People now commonly use personal voice assistants for home chores and ordering food. Likewise, hotels may also move towards a voice-activated system, preferring it over traditional waitressing. When paired with other technology, such inventions can help voice-enabled services power restaurant management and operation.
2. Discovery Platforms
Search engines, such as Google, were the primary customer source for various restaurants and hotels. However, over the last few years, social media has emerged as a massive help to such establishments. Platforms such as Instagram and Facebook help hotels interact with their customers and facilitate table and room bookings. As a result, they are changing old concepts of such establishments having their personal websites.
3. Personalised strategies
As the years pass, customers are becoming more mindful of personalised and customised experiences. As a result, hotels and restaurants will also have to package such unique experiences and invites for their guests. Implementing the appropriate marketing strategy and utilising the required tools will help businesses connect with clients. These tools will enable them to provide unique offers, discounts, and deals to their dearest customers.
4. Artificial Intelligence
One of the primary upgrades within the food tech space will be the implementation of AI-based services. Such systems will enable the creation of probability-based reservation, resourceful ordering, and demand-equitable pricing. All these practices will improve the quality of the menus and services provided at establishments. Additionally, they will also help businesses improve efficiency, cut down on spending, and boost customer experience.
5. Big Data
All technologically linked services need to collect data to improve their performance over time. The food-tech industry is hungry for data regarding what makes you hungry and satiated. The sector is collecting data on a large scale to help use the personal data and personalise the customer experience. Big data collection and analytics makes it possible to improve customer service and boost sales.
6. Ghost Restaurant
The rising popularity of online ordering has helped entrepreneurs create cloud kitchens or ghost restaurants. These work through kitchens established in low-rent areas and serve large areas. They have the benefits of not having to spend on ambience or providing dining experiences. It is one of the most viable options for conserving overhead costs and raising overall profit margins.
7. Data Privacy
The most significant challenge the industry will face is regarding data privacy and protection. Hoteliers collecting customer data to aid in client management can act like a double-sided sword. Establishments might abuse such data for their personal commercial gains. Or it might so happen that the data is not kept secure enough and it gets leaked as it happened with Dominos. Hence, the government will have to enforce strict data privacy laws.
As you can see, all these technologies have the power to disrupt the food industry in significant ways. Moving forward, entrepreneurs will have to focus on such innovative methods to market and sell their products. The evolution of food tech will enable hoteliers to utilise cutting-edge technology to improve customer service and experience.
Unless businesses keep adapting themselves according to customer demands, they will find it challenging to keep afloat. However, companies also need to maintain compliance with food-related laws in India. As per the Food Safety and Standards Authority of India (FSSAI), all food business operations require mandatory licensing to function within the country.
How Vakilsearch Can Help
Vakilsearch can help food businesses register under the FSSAI with ease. Our legal experts will collect information regarding your business and advise you regarding the enrolment process. Next, our representatives will collect the required documents from you and apply on your behalf. We will also answer follow-up questions and follow through till you receive your FSSAI registration certificate. Vakilsearch can help you build a tech-savvy food business by obtaining an FSSAI Registration for you with ease. The food industry is evolving at a rapid pace. Further, make sure you stay ahead of the curve by partnering with Vakilsearch.