Trademark Registration Is Most Important For Online Businesses By DHARANI KUMAR - February 15, 2016 Last Updated at: Dec 23, 2020 0 2824 In June 2020, Hyundai Motors India Ltd registered the trademark ‘Alcazar’ with the Ministry of Commerce & Industry. The registration has been done under class 12 of trademark classifications in India. The goods and service classification for the trademark mentions it as an automobile of the SUV category. Therefore, it is expected to be the name for the upcoming 7-seater SUV by Hyundai in India. In the world of online business, Google and Facebook are pretty much the shopping district, billboard and telephone directory, all rolled up into one. Lose your identity there are you could find yourself losing business, too. Even very established online businesses, such as Shaadi.com and Bookmyshow.com, face such issues, despite their popularity, so smaller brands are even easier targets for brand pirates. Why Trademark Registration Many brands are losing business to impersonators. Grofers, for example, is facing competition from Groffrs; Bookmyshow from Bookmyoffer; Naukri from Naukrinews and Naukrie. Worse than losing business, they could also be losing their credibility. After all, if Groffrs doesn’t do a good job delivering a customer’s groceries, that customer is going to tell his friends that Groffers messed up his order. Now, as all these businesses have applied for a or own a registered trademark for their respective brands, they can sue their impersonators, if they do not comply with their cease-and-desist letter. Without the registered trademark, no court would admit your complaint. Moreover, without the registered trademark, the court would be less inclined to believe that you’re the original owner of the brand. Protect your business today No Hassle At All Perhaps the chance that your brand will be copied by another is small. But at the same time the cost involved in getting a trademark registered is so small, and with almost no hassle, that it would not make sense to go on without one. The government fees are just Rs.4000 per application and online facilitators charge just Rs.1999 to get it done. Moreover, you only need to mention the date you started using the brand and provide the logo or brand name. Within three days, you can start using the trademark symbol beside your name.