Trademark Registration Is Most Important For Online Businesses

Last Updated at: October 18, 2019
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In the world of online business, Google and Facebook are pretty much the shopping district, billboard and telephone directory, all rolled up into one. Lose your identity there are you could find yourself losing business, too. Even very established online businesses, such as Shaadi.com and Bookmyshow.com, face such issues, despite their popularity, so smaller brands are even easier targets for brand pirates.

Why Trademark Registration

Many brands are losing business to impersonators. Grofers, for example, is facing competition from Groffrs; Bookmyshow from Bookmyoffer; Naukri from Naukrinews and Naukrie. Worse than losing business, they could also be losing their credibility. After all, if Groffrs doesn’t do a good job delivering a customer’s groceries, that customer is going to tell his friends that Groffers messed up his order.

Now, as all these businesses have applied for a or own a registered trademark for their respective brands, they can sue their impersonators, if they do not comply with their cease-and-desist letter. Without the registered trademark, no court would admit your complaint. Moreover, without the registered trademark, the court would be less inclined to believe that you’re the original owner of the brand.

Protect your business today

No Hassle At All

Perhaps the chance that your brand will be copied by another is small. But at the same time the cost involved in getting a trademark registered is so small, and with almost no hassle, that it would not make sense to go on without one. The government fees are just Rs. 4000 per application and online facilitators charge just Rs. 1999 to get it done. Moreover, you only need to mention the date you started using the brand and provide the logo or brand name. Within three days, you can start using the trademark symbol beside your name.

Frequently Asked Questions

How can I claim my income tax refund after due date?

Within four months of filing ITR, you can request your refund by providing the required form to an IT processing centre.Learn More about Income Tax filing


What is the current ESI contribution rate?

An employee gives 1.75% of her wage while the employer contributes 4.75% of the salary payable to the ESI.More info on ESI registration


What is Form A in Fssai?

When the annual turnover of a business is below 12 Lakhs, they need to fill Form A to register under FSSAI.More information on FSSAI


Can I use ISO logo?

Yes, if you are authorised, then you can utilise the registered ISO trademark to show certification to customers.More on ISO Certification


Can I get Form 16 without TDS?

Form 16 certifies that TDS was subtracted from the salary of a worker. You can get it without TDS too.Details on TDS Return Filing


What is the fee for MSME registration?

The ministry says that registering under the Udyog Aadhar Memorandum is free of cost for all MSMEs. Learn more about SSI/ MSME Registration

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