Pitch Deck: Hitting the Bull’s Eye

Last Updated at: May 12, 2020
221
Pitch Deck_ Hitting the Bull’s Eye

The multinationals operating at the global level started from scratch. What we usually see are the diamonds and not the grind within. Big results come in with incorporating consistency and ideas. Start small to gain big and ace the game. But all the start-ups require one thing to bring their ideas to life. Wondering what that is? The funds. To get the funds, you need to pitch your startup to the investors.

Among the massive competition across all industries, over 90% of the startups fail. It isn’t always about the failure of ideas, but about investments, funds, and consistency. You might have the same idea as some other start-up but would not get investors if presented in the wrong way. While raising money for your startups, you have to pitch it to several investors. Pitch deck is the presentation that you give to the investors, which acts as an overview of the idea and the startup or business.

What should the pitch deck include?

    1. Company information, value proposition, and vision
    2. The problem
    3. The solution
    4. Target market
    5. Competition
    6. Business model and roadmap
    7. The trajectory of growth
    8. Brand story
    9. Marketing strategy
    10. Finances and their management
    11. Core team

What should the pitch deck include?

The pitch deck investors cannot afford to spend hours just for a startup and expect the best in the minimum time. This makes it important to present the pitch deck for startups for a successful fundraiser and hitting the right shot. You cannot include anything and everything in the pitch deck for startups. It must include an overview of the startups or business and deliver the right idea. Try summing it up in a presentation of 10-15 slides, not going overboard on the information or details. The pitch deck must include:

Company information, value proposition, and vision

Foremost provide all the company information, the logo, contact information, and details so it is easy for the investor to contact you. Adding a one-sentence overview of the startup is like a cherry on the top, giving a positive first impression. The value proposition is a great way to show the potential of the company.

The problem

What is the product for? What benefit does it offer to the market? How is it different? How can it solve the problem that other products can’t? You can tell a story connecting with the problem. If the product cannot solve a problem, it will be tough to attract investors and raise funds.

The solution

The solution is your startup or product. How does the product solve the problem? Describe the details of the product along with its benefits. You can continue with the story of providing the solution to the problem. This allows the investors along with the customers to relate to the products and services on a personal level.

get your business plan 

Target market

With the massive industries, it is important to explain the market that your product targets and the target audience. It is also a plus point to explain the market size and the impact the product will have on the market. Show the pitch deck investors attainable and realistic goals.

Competition

Healthy competition across all fields does not harm and is equally important. Do proper research and find out who the competitors are. This allows aligning the company goals even better. Also, develop proper strategies for the competitors to stand among the competition.

Business model and roadmap

A business model is the first thing that the investors would be interested to know about. Having a well-planned business model is critical for the analysis of business working by the pitch deck investors.

The trajectory of growth

For the startups having previous work of products and services, showing positive traction acts as a validation of the product. This even allows the company to show its milestones.

Brand story

From where it all started to how far you’ve come, the brand story allows the investors to connect on an emotional level.

Marketing strategy

Attracting the audience can be a big challenge for the company. A well-devised marketing and sales strategy help the investors understand where they are giving their funds for developing trust among the individuals, customers, and investors.

Finances and their management

Summarize the cash flow management and how you will use them. Use charts to explain the profit diagrams, the customer inflow, and investments among all the other details.

Core team

Do not forget to add the name of the core team. The key roles and their areas of expertise.

Conclusion

While presenting the pitch deck for startups, one must bear in mind that the presentation must be self-sufficient. It must have the right combination of details and strategies for growth, without going overboard on the information. Keep it short and simple to have the best first impression on the investors.

pitch deck

 

 

 

 

 

0

Pitch Deck: Hitting the Bull’s Eye

221

The multinationals operating at the global level started from scratch. What we usually see are the diamonds and not the grind within. Big results come in with incorporating consistency and ideas. Start small to gain big and ace the game. But all the start-ups require one thing to bring their ideas to life. Wondering what that is? The funds. To get the funds, you need to pitch your startup to the investors.

Among the massive competition across all industries, over 90% of the startups fail. It isn’t always about the failure of ideas, but about investments, funds, and consistency. You might have the same idea as some other start-up but would not get investors if presented in the wrong way. While raising money for your startups, you have to pitch it to several investors. Pitch deck is the presentation that you give to the investors, which acts as an overview of the idea and the startup or business.

What should the pitch deck include?

    1. Company information, value proposition, and vision
    2. The problem
    3. The solution
    4. Target market
    5. Competition
    6. Business model and roadmap
    7. The trajectory of growth
    8. Brand story
    9. Marketing strategy
    10. Finances and their management
    11. Core team

What should the pitch deck include?

The pitch deck investors cannot afford to spend hours just for a startup and expect the best in the minimum time. This makes it important to present the pitch deck for startups for a successful fundraiser and hitting the right shot. You cannot include anything and everything in the pitch deck for startups. It must include an overview of the startups or business and deliver the right idea. Try summing it up in a presentation of 10-15 slides, not going overboard on the information or details. The pitch deck must include:

Company information, value proposition, and vision

Foremost provide all the company information, the logo, contact information, and details so it is easy for the investor to contact you. Adding a one-sentence overview of the startup is like a cherry on the top, giving a positive first impression. The value proposition is a great way to show the potential of the company.

The problem

What is the product for? What benefit does it offer to the market? How is it different? How can it solve the problem that other products can’t? You can tell a story connecting with the problem. If the product cannot solve a problem, it will be tough to attract investors and raise funds.

The solution

The solution is your startup or product. How does the product solve the problem? Describe the details of the product along with its benefits. You can continue with the story of providing the solution to the problem. This allows the investors along with the customers to relate to the products and services on a personal level.

get your business plan 

Target market

With the massive industries, it is important to explain the market that your product targets and the target audience. It is also a plus point to explain the market size and the impact the product will have on the market. Show the pitch deck investors attainable and realistic goals.

Competition

Healthy competition across all fields does not harm and is equally important. Do proper research and find out who the competitors are. This allows aligning the company goals even better. Also, develop proper strategies for the competitors to stand among the competition.

Business model and roadmap

A business model is the first thing that the investors would be interested to know about. Having a well-planned business model is critical for the analysis of business working by the pitch deck investors.

The trajectory of growth

For the startups having previous work of products and services, showing positive traction acts as a validation of the product. This even allows the company to show its milestones.

Brand story

From where it all started to how far you’ve come, the brand story allows the investors to connect on an emotional level.

Marketing strategy

Attracting the audience can be a big challenge for the company. A well-devised marketing and sales strategy help the investors understand where they are giving their funds for developing trust among the individuals, customers, and investors.

Finances and their management

Summarize the cash flow management and how you will use them. Use charts to explain the profit diagrams, the customer inflow, and investments among all the other details.

Core team

Do not forget to add the name of the core team. The key roles and their areas of expertise.

Conclusion

While presenting the pitch deck for startups, one must bear in mind that the presentation must be self-sufficient. It must have the right combination of details and strategies for growth, without going overboard on the information. Keep it short and simple to have the best first impression on the investors.

pitch deck

 

 

 

 

 

0

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