Is the Elevator Pitch Dead?

Last Updated at: August 28, 2020
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Elevator Pitch

Elevator pitch and methods to make them perfect have been a business centre for decades. Though, it is still a viable tool in the marketing plans. But, yes, there is a need for some addition to the tool.

Elevator Conversation 

Elevator Conversation has replaced the elevator pitch, or say enhanced with some new strategies, for the follow-up opportunity. It’s the opportunity to make a more thorough pitch of your business through a dynamic conversational environment. It has become a new sales communication model. 

Reason for replacement 

If we talk about the elevator pitch, it seems ceaseless. Elevator pitch involves a live bragging session – a competitive excessive pride bragging and bragging never impacts well.  Now, Elevator Conversation took charge of networking. One should stop using Elevator Pitch for introduction at networking events. 

get your pitch deck

How Elevator Conversation works

Networking events are all about getting to know people. It is an opportunity to build new meaningful connections and relationships in a dynamic conversational environment.

With the right pitch deck using elevator conversation, you can hold potential capitalist attention long enough and you can explain what your product/service is and why it’s a good choice for investment.

Thus, don’t memorize a canned speech to present your uniqueness. Instead rely on positive conversation, emotion, and concepts to build dialogues as positive emotion creates positive connections. 

So, what you are going to talk about. You need to talk about something that makes your eyes light up when you think about it. If you will look more alive while talking, everyone around you will be enthusiastic, and they will want to know you more. 

You need to be an interesting personality. Don’t create a group of listeners only, instead let’s get them into the conversation, and open the dialogue up to others. You will be remembered for your genuine passion who invites and listens to the input of others. 

Some Ideas to make it effective and easy 

So, communicate to move people to take action. But how to stand out with your ideas. You know the art of pitching can be learned! Yes, it can be. We put together practical strategies in a simple framework that you can use to get people/investors to listen to your ideas or your personal introduction and encourage them to take action.

1. The Question Pitch

It is one of the simplest, yet most effective pitches. It prompts interaction and opens the door to develop a relationship. 

You can create a question pack to prompt interaction. It will be a big punch because it demands a response. It forces the listener to come up with their own reasons for agreeing or disagreeing with your proposal. People will think harder to make a statement and respond passively. A question requires a process of thinking to answer and people will agree with you for their own reason. Therefore, they tend to believe more strongly in your idea. A listener is no longer passive when he finds his own reason for agreeing with you.

2. The Subject-line Pitch

Do you know you have 122 opportunities daily in the form of work emails to create engagement! On average a person sends 122 emails per day. All of us rarely think about how to do it perfectly. 

Make sure the subject line should be clear about utility though mysterious. It should be intriguing and appealing enough. 

For practising purpose, go through your sent messages and evaluate with a thoughtfulness which subject lines are showing utility, curiosity, and specificity. 

For Example: “Uh-oh, your membership is expiring!”

3. The Pixar Pitch

The Pixar pitch is a structure of storytelling. Pixar pitches are all about the way we identify characters with narratives. There is the advantage of relating cause and effect with the real world. When you’re asking for volunteering or donating, it will work at its best because you can clearly illustrate a contributor’s role that will help an organization.

4. Present the Reasons Not To Support Your Idea

Sounds contrary, right? Do you know telling the downsides builds trust and gets a good focus on how to solve these issues! 

You need to list the three biggest issues with your idea. Acknowledge it in your pitch. It may bring the imperfection suspect in a bunch of ways. And now is the moment to present your concepts about how to address each issue or challenge. 

If you do it in the right way your listeners will be convincing themselves that the issues you shared are not so big. 

The Bottom Line

Consider your organization’s needs and what is important to your audience. Shape your words, whether it’s verbal or written, to command attention and action. Make meaningful connections using the power of enthusiasm.

Frequently Asked Question (FAQs)

  1. Is there any other strategy for Elevator Conversation?

Answer: Yes, there are the following strategies to shot: 

  • The one-word pitch 
  • The rhyming pitch 
  • The Twitter pitch 
  1. What are the major elements of elevator conversations?
  • Friendly greeting
  • Message
  • Proof points
  • Call to action

 

0

Is the Elevator Pitch Dead?

450

Elevator pitch and methods to make them perfect have been a business centre for decades. Though, it is still a viable tool in the marketing plans. But, yes, there is a need for some addition to the tool.

Elevator Conversation 

Elevator Conversation has replaced the elevator pitch, or say enhanced with some new strategies, for the follow-up opportunity. It’s the opportunity to make a more thorough pitch of your business through a dynamic conversational environment. It has become a new sales communication model. 

Reason for replacement 

If we talk about the elevator pitch, it seems ceaseless. Elevator pitch involves a live bragging session – a competitive excessive pride bragging and bragging never impacts well.  Now, Elevator Conversation took charge of networking. One should stop using Elevator Pitch for introduction at networking events. 

get your pitch deck

How Elevator Conversation works

Networking events are all about getting to know people. It is an opportunity to build new meaningful connections and relationships in a dynamic conversational environment.

With the right pitch deck using elevator conversation, you can hold potential capitalist attention long enough and you can explain what your product/service is and why it’s a good choice for investment.

Thus, don’t memorize a canned speech to present your uniqueness. Instead rely on positive conversation, emotion, and concepts to build dialogues as positive emotion creates positive connections. 

So, what you are going to talk about. You need to talk about something that makes your eyes light up when you think about it. If you will look more alive while talking, everyone around you will be enthusiastic, and they will want to know you more. 

You need to be an interesting personality. Don’t create a group of listeners only, instead let’s get them into the conversation, and open the dialogue up to others. You will be remembered for your genuine passion who invites and listens to the input of others. 

Some Ideas to make it effective and easy 

So, communicate to move people to take action. But how to stand out with your ideas. You know the art of pitching can be learned! Yes, it can be. We put together practical strategies in a simple framework that you can use to get people/investors to listen to your ideas or your personal introduction and encourage them to take action.

1. The Question Pitch

It is one of the simplest, yet most effective pitches. It prompts interaction and opens the door to develop a relationship. 

You can create a question pack to prompt interaction. It will be a big punch because it demands a response. It forces the listener to come up with their own reasons for agreeing or disagreeing with your proposal. People will think harder to make a statement and respond passively. A question requires a process of thinking to answer and people will agree with you for their own reason. Therefore, they tend to believe more strongly in your idea. A listener is no longer passive when he finds his own reason for agreeing with you.

2. The Subject-line Pitch

Do you know you have 122 opportunities daily in the form of work emails to create engagement! On average a person sends 122 emails per day. All of us rarely think about how to do it perfectly. 

Make sure the subject line should be clear about utility though mysterious. It should be intriguing and appealing enough. 

For practising purpose, go through your sent messages and evaluate with a thoughtfulness which subject lines are showing utility, curiosity, and specificity. 

For Example: “Uh-oh, your membership is expiring!”

3. The Pixar Pitch

The Pixar pitch is a structure of storytelling. Pixar pitches are all about the way we identify characters with narratives. There is the advantage of relating cause and effect with the real world. When you’re asking for volunteering or donating, it will work at its best because you can clearly illustrate a contributor’s role that will help an organization.

4. Present the Reasons Not To Support Your Idea

Sounds contrary, right? Do you know telling the downsides builds trust and gets a good focus on how to solve these issues! 

You need to list the three biggest issues with your idea. Acknowledge it in your pitch. It may bring the imperfection suspect in a bunch of ways. And now is the moment to present your concepts about how to address each issue or challenge. 

If you do it in the right way your listeners will be convincing themselves that the issues you shared are not so big. 

The Bottom Line

Consider your organization’s needs and what is important to your audience. Shape your words, whether it’s verbal or written, to command attention and action. Make meaningful connections using the power of enthusiasm.

Frequently Asked Question (FAQs)

  1. Is there any other strategy for Elevator Conversation?

Answer: Yes, there are the following strategies to shot: 

  • The one-word pitch 
  • The rhyming pitch 
  • The Twitter pitch 
  1. What are the major elements of elevator conversations?
  • Friendly greeting
  • Message
  • Proof points
  • Call to action

 

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