How To Create A Pitch Deck

Last Updated at: May 12, 2020
135
How To Create A Pitch Deck

 

  1. What is a Pitch Deck?

2. What are the 2 types of Pitch decks?

3. 5 best slides

4. Competitive Analysis

5. Financials

What is a Pitch Deck?

To create a pitch deck, it is a brief presentation often created by entrepreneurs to provide investors with a quick overview of their business. It can be anything such as showcasing your product, sharing your business model, introducing your team, or giving an insight into your monetization strategy. Usually, pitch decks have no more than 10 slides.

What are the 2 types of Pitch Deck?

Pitch deck helps you to create an impactful and effective funding presentation. The founders or entrepreneurs need two different sets of pitch decks. One of them is a lot of text and information that will be shared with the people. Another is the pitch deck for investors that the founder will represent to the investors in person with visuals. 

Pitch decks also help you to explain the most complex topics. You may talk about why your brand will dominate the industry. All of these things are achievable with a perfect pitch deck. You have to take enough time to create one that is as unique as your incredible ideas. The keys to getting an ideal pitch deck are:

  • It should be compelling
  • Clear and simple
  • Should be easy to act on

get your business plan 

If you are confused about where to start, then scroll down to find a plethora of best pitch decks for investors. Given below are the 5 best slides that you should include in your presentation to create a pitch deck.

5 Best Slides

1. Problem slide 

In every pitch deck, you will notice that there is a problem slide. There is a pretty good reason behind it. The problem slide has to do a little bit with the storytelling and how the flow of a presentation has been put together. It helps in building an understanding of the current state. The slide that covers the problem should be a way to explain what gap you are filling in the market. It needs to be a painful problem that people can relate to or something that the investors would not find difficult to understand. Moreover, you should only resolve one problem, not two or three. You have to come across as someone focused and persistent in resolving a known issue.

For startups, it is recommended to create various slides for the problem and the solution as you do not want to overwhelm the investors in one slide. Besides, you should note that an investor gets involved with your venture because of the following reasons:

  • Investors have experienced the same problem in the past.
  • They have a clear sense of return on investment (ROI) down the line.

Thus, if the investors fall inside the bucket of both the interests quoted above at the same time, it means that you have got your lead investor. This might result in securing at least 20% of the financing that you are looking to raise.

2. Solution slide

To create the best pitch deck for investors, the solution needs to be very concise. If you are a technology startup, you need to be scalable. Scalability is the ability of a system to increase the total output under an increased load when resources are added. This is what the investors want to see. 

Furthermore, as we know that timing is everything in business. Being at the accurate time is what matters. So, being too early or too late in the market can be a major cause of failure for startups. The solution is you, your product and your company. It is suggested to mention three-four core functions of your app and see how they respond to the problem you just talked about.

3. Market slide

The market determines the potential exit of the investor. If you are investing in a small market, then the returns can also be impacted by this. Moreover, the investors look for an investment opportunity that may provide them with 10 times return in a period of five to seven years. The hunt for companies that may not only transform or disrupt their industry. Those companies who have the potential to reshape the way consumers interact with the market fundamentally. It is recommended to show the market growth of the past and future potential growth on this slide.

4. Product slide

In a pitch deck, the product slide is all about showing the screenshots of your product in action. Additionally, if you are creating a sample pitch deck for investors, then the video should be made in a way that the viewer gets a glimpse of your product. To make it more powerful, you have to add some more description about the product and some quotes of your existing clients talking about how much they love the product.

5. Traction slide

The slide shows the monthly growth of the business. It is the slide where you would want to include the things that investors want to see on every pitch deck they review. In other words, it is the best way to show your success by indicating that you have customers to buy your product. And, also, how many are willing to buy your product. More precisely, it is a graph showing how many customers are going up and how much they are spending on your product going up.

Competitive analysis 

Many startups think that they do not have any competitors, which is not true. You have to differentiate yourself from your competitors so that the investor reviewing your slide gets what makes your company unique. Perhaps, you may show in the slide how much capital all the competitors have raised in the past and at what valuation. Additionally, this would help in providing some perspective on how much the market is paying. Moreover, it can provide you with favor at the time of negotiating the terms of the deal or at the time of proceeding with a potential investment.

Financials 

The slide is more critical than the entrepreneurs think. You need to shoot for at least 3 years of projections. Some investors may also ask for 5 years of projections, but these investors might be the least sophisticated ones. Although projections are a blind shot in the dark, they provide a good idea of business and the potential outcomes. When you connect with an investor, they will ask for your pitch deck. Probably after three months, they will ask for the next meeting. You will have to ready your financials in excel format to show the investors. You do not have to show many details. Only a summary will do.

Thus, to create a pitch deck for investors, you have to keep all the above details in your mind. Moreover, if you want to be more confident about your pitch deck, you can consult someone who has a fair knowledge of sales psychology.

0

How To Create A Pitch Deck

135

 

  1. What is a Pitch Deck?

2. What are the 2 types of Pitch decks?

3. 5 best slides

4. Competitive Analysis

5. Financials

What is a Pitch Deck?

To create a pitch deck, it is a brief presentation often created by entrepreneurs to provide investors with a quick overview of their business. It can be anything such as showcasing your product, sharing your business model, introducing your team, or giving an insight into your monetization strategy. Usually, pitch decks have no more than 10 slides.

What are the 2 types of Pitch Deck?

Pitch deck helps you to create an impactful and effective funding presentation. The founders or entrepreneurs need two different sets of pitch decks. One of them is a lot of text and information that will be shared with the people. Another is the pitch deck for investors that the founder will represent to the investors in person with visuals. 

Pitch decks also help you to explain the most complex topics. You may talk about why your brand will dominate the industry. All of these things are achievable with a perfect pitch deck. You have to take enough time to create one that is as unique as your incredible ideas. The keys to getting an ideal pitch deck are:

  • It should be compelling
  • Clear and simple
  • Should be easy to act on

get your business plan 

If you are confused about where to start, then scroll down to find a plethora of best pitch decks for investors. Given below are the 5 best slides that you should include in your presentation to create a pitch deck.

5 Best Slides

1. Problem slide 

In every pitch deck, you will notice that there is a problem slide. There is a pretty good reason behind it. The problem slide has to do a little bit with the storytelling and how the flow of a presentation has been put together. It helps in building an understanding of the current state. The slide that covers the problem should be a way to explain what gap you are filling in the market. It needs to be a painful problem that people can relate to or something that the investors would not find difficult to understand. Moreover, you should only resolve one problem, not two or three. You have to come across as someone focused and persistent in resolving a known issue.

For startups, it is recommended to create various slides for the problem and the solution as you do not want to overwhelm the investors in one slide. Besides, you should note that an investor gets involved with your venture because of the following reasons:

  • Investors have experienced the same problem in the past.
  • They have a clear sense of return on investment (ROI) down the line.

Thus, if the investors fall inside the bucket of both the interests quoted above at the same time, it means that you have got your lead investor. This might result in securing at least 20% of the financing that you are looking to raise.

2. Solution slide

To create the best pitch deck for investors, the solution needs to be very concise. If you are a technology startup, you need to be scalable. Scalability is the ability of a system to increase the total output under an increased load when resources are added. This is what the investors want to see. 

Furthermore, as we know that timing is everything in business. Being at the accurate time is what matters. So, being too early or too late in the market can be a major cause of failure for startups. The solution is you, your product and your company. It is suggested to mention three-four core functions of your app and see how they respond to the problem you just talked about.

3. Market slide

The market determines the potential exit of the investor. If you are investing in a small market, then the returns can also be impacted by this. Moreover, the investors look for an investment opportunity that may provide them with 10 times return in a period of five to seven years. The hunt for companies that may not only transform or disrupt their industry. Those companies who have the potential to reshape the way consumers interact with the market fundamentally. It is recommended to show the market growth of the past and future potential growth on this slide.

4. Product slide

In a pitch deck, the product slide is all about showing the screenshots of your product in action. Additionally, if you are creating a sample pitch deck for investors, then the video should be made in a way that the viewer gets a glimpse of your product. To make it more powerful, you have to add some more description about the product and some quotes of your existing clients talking about how much they love the product.

5. Traction slide

The slide shows the monthly growth of the business. It is the slide where you would want to include the things that investors want to see on every pitch deck they review. In other words, it is the best way to show your success by indicating that you have customers to buy your product. And, also, how many are willing to buy your product. More precisely, it is a graph showing how many customers are going up and how much they are spending on your product going up.

Competitive analysis 

Many startups think that they do not have any competitors, which is not true. You have to differentiate yourself from your competitors so that the investor reviewing your slide gets what makes your company unique. Perhaps, you may show in the slide how much capital all the competitors have raised in the past and at what valuation. Additionally, this would help in providing some perspective on how much the market is paying. Moreover, it can provide you with favor at the time of negotiating the terms of the deal or at the time of proceeding with a potential investment.

Financials 

The slide is more critical than the entrepreneurs think. You need to shoot for at least 3 years of projections. Some investors may also ask for 5 years of projections, but these investors might be the least sophisticated ones. Although projections are a blind shot in the dark, they provide a good idea of business and the potential outcomes. When you connect with an investor, they will ask for your pitch deck. Probably after three months, they will ask for the next meeting. You will have to ready your financials in excel format to show the investors. You do not have to show many details. Only a summary will do.

Thus, to create a pitch deck for investors, you have to keep all the above details in your mind. Moreover, if you want to be more confident about your pitch deck, you can consult someone who has a fair knowledge of sales psychology.

0

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