How to apply for Amul Franchise?

Last Updated at: May 18, 2020
How to apply for Amul Franchise_
Anyone with a very small capital base and good business acumen can become franchisee, Amul said. One can take up Amul’s franchisee for earning a decent amount every month.


Do you want to own a business? What about a business where the brand had already reached its highest peak in marketing?
Amul (you will have definitely heard about it) is a brand which has already placed its footprints amongst the top brands in the country and soon in the world. Get a franchise and run a business where you ought to sell one of the best quality dairy products. Vakilsearch helps you in drafting your franchise smoothly, and become an Amul franchisee with no hassle.

‘The Taste of India’ being the slogan, Amul has always produced the best and quality milk products in the dairy industry. Let us see a few Amul products below:

  • Amul milk
  • Amul butter cookies
  • Milk bread
  • Amul butter
  • Processed cheese
  • Amul kool cafe
  • Amul ice creams
  • Kool milkshakes
  • Amul Masti Dahi
  • Amul chocolate
  • Pouch buttermilk
    And lote more…

Milkman of India:

Verghese Kurien is called as the Milkman of India. He was born on November 26th, 1921 in Kerala. Unfortunately, he passed away on September 9th, 2012. He is also known as the ‘Father of the White Revolution’ in India. Mr.Kurien was a social entrepreneur since he brought in the world’s largest self-sustaining dairy industry. Through the most significant agricultural dairy developments, he earned the “billion-litre idea” to the world. He changed a little in the sector of education, health, nutrition, food products, empowerment of agriculturist, caste barriers and lots more.

The best dairy company of India is the world’s largest milk producer where it increased the demand for milk and milk products.

How & why Amul:

AMUL or Anand Milk Union Limited is a milk product cooperative dairy company based out of Anand district the state of Gujarat. Amul encouraged India’s White Revolution, which made the country the world’s most massive milk and milk products producer.

The dairy company has offered its marketing towards other countries and succeeded in developing business overseas. As a result, Amul has got its name for delivering milk products with purity & customer satisfaction as well. The famous and the oldest Indian company has a significant market share comparatively. Indeed, the company had hit success because it has a wide range of varieties in milk and milk-related products. If you are looking for the Amul franchise, then you are unmistakably planning something good. Moreover, it is at a minimal cost of investment. 

Area Plan:

The franchises exclusively markets all Amul products. They are the outlets of the entity, with an area covering between 100 to 300 square feet. Moreover, it is located in markets, educational institutions, hospitals, railway stations, municipal gardens, etc. which are potential areas in the locality. 



The franchise usually sets up the shop in the most demand area where public movements are more comparatively. In such cases, the space is set up in a very potential locality. Indeed, the financial aspects are quite reasonable for setting up the enterprise. Amul says that the franchise needs to handle the costs for the establishment of the entity. And so, the establishment costs would vary from Rs.1,50,000 to Rs.6,00,000. Additionally, the franchise should be handling all the operational costs as well. However, there is no profit-sharing or no royalty issued for the franchise. Therefore, the owner or the boss of the franchise could earn from Rs.5,00,000 to Rs.10,00,000 revenue in a month, states Amul.

Scooping parlour
Scooping parlour

Product delivery:

The wholesale agents of Amul will deliver the whole required products for the particular franchise entity. Therefore, the products delivered will be 100% produced/manufactured by the company. Basically, there are broad categories in Amul variants; namely dairy products, ice-creams and pouch milk.

Parlour at Railway station
Parlour at Railway station


The margin for each product in Amul varies accordingly. Therefore, the organization has stipulated that the owner will be profited with a margin of 2.5% on pouch milk, 20% on ice cream, 10% on milk products and approximately 50% on recipe based categories like ice cream scoops, baked pizza, sandwiches, hot chocolate drinks, etc.

Parlour at COE
Parlour at COE

Various schemes under the establishment:

The ventures based on Amul franchise establishments vary according to the investment, deposit, products sold in the franchise and so on. However, it is divided into four according to certain specifications.

    1. Amul Preferred Outlet
    2. Railway Parlour/Kiosk
    3. COE Parlour
    4. Ice-Cream Scooping Parlour

contact us to draft your franchise agreement

Amul Franchise Format:

Refundable security deposit Rs.25,000 Rs.50,000 Rs.1,00,000 Rs.50,000
Area (Own/Rent) 100 Sq.ft. – 150 Sq.ft. 250 Sq.ft. – 400 Sq.ft.

Deposit Stall deposit (Refundable) or Kiosk Installation Stall deposit (Refundable) or Kiosk Installation
Renovation of shop As per standard design As per standard design
Approx. cost Rs.80,000 Rs.3,00,000 Rs.2,50,000 – Rs.4,00,000 Rs.2,50,000 – Rs.4,00,000
Equipment (Approx.) Rs.80,000 Rs.1,50,000 Rs.50,000 Rs.50,000
Deep Freezer for Ice-cream
Visicooler for dairy products
Milk cooler for fresh products    
Pizza oven for frozen pizza  
Operator’s liability 1. Payment of security deposit license fees

2. To railways on behalf of GCMMF

3. Payment of other operating expenses

1. Payment of security deposit license fees

2. To respective organization on behalf of GCMMF

3. Payment of other operating expenses

Other requirements 1. Scooping cabinet with SS bowls

2. Mixer/Grinder

3. Waffle cone machine

4. cone holder/Topping tray for placing sauces

5. POS machine


Benefits of owning Amul franchise:

  • No profit-sharing / no royalty
  • Additional purchase discount
  • Subsidy on all equipment and branding
  • Good business platform
  • Inauguration support
    And lots more…

Vakilsearch experts will guide you in establishing your franchise business. Our lawyers will get your franchise agreement drafted. 


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