How can your Brand Stay Strong During the Covid-19 Situation?

Last Updated at: May 08, 2020
313
How can your brand stay strong during the Covid-19 situation_

Case Study 1

‘Whitehat Jr has a 200% growth in enrolment in the last 2 months. More and more students want to learn code, staying safely at their homes. 

Case Study 2 

Ergos, a warehousing service company has gained 6000 registrations in 4 districts of Bihar this season. It enables farmers to store their products. 

Case Study 3

1mg and Myupchar have gained significant traction in their businesses. These companies are offering more discounts than physical pharmacy stores. 

Yes, all this amid the global crisis. Well you say, few businesses have good growth numbers. yes, it is. But still, it’s all about how your brand reacts to this Covid-19 Situationcrisis and how prepared it is to emerge out stronger from such a challenging situation. If you look at the Indian business scenario, you would notice that many successful brands have already provided emphatic and powerful responses to this crisis.  Such proactive responses have helped many brands to ‘keep their profit wheels running’ even during this lockdown period. 

By their sheer nature of operations, some sectors are expected to grow even during and after the lockdown. For example, the life and health insurance sectors are expected to grow at 16% and 18% respectively

Take these steps to respond better to this global crisis

Be supportive to your customers

You should identify the unique role your brand can play to help your customers during this period. You can make certain tactical decisions to project your brand as a reliable partner to your customers during this crisis. Your responses may vary according to your offerings, but, by serving your customers with empathy, you can help them out. It can be anything from a donation to a relief fund, to a discount in your products/services. You can also add a feature in your offerings to make people feel safer and stay at home. Such emphatic gestures will be remembered by people for long and will position your brand as a ‘friend in need’.  

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Anticipate & adapt to changes in customer behavior

As people are asked to stay indoors and practice social distancing, there must have been some marked changes in customer behavior all around. Brands would do well to anticipate changes in the expectations and needs of the customers. They should observe how customers are interacting with the brands during this crisis and adapt to these changing scenarios as quickly as possible. Accordingly, they must devise and implement necessary changes in their marketing strategies. 

The more successful you are in anticipating these changes in customer behavior, the more you will be confident to implement these changes in your marketing strategy. 

Be responsible in your communication to the customers

It may sound weird while most businesses are cutting down on costs; but, we would suggest you remain invested in building relationships with your customers. You can earn their trust by communicating with them continuously and reliably, during such a testing period. 

It’s quite possible that you are not being able to meet customer demands due to logistic delays, low stock, manufacturing closure, and so on. But, it’s extremely important to keep your customers updated about the situation all the while. By communicating with your customers with a sense of responsibility, you can exhibit that you are doing your best to help them out during this trouble. By making them aware of the steps being taken to serve them better, you can make them stay loyal to you.

Make effective use of multiple communication channels to keep your customers engaged. You can address their complaints and concerns through social media, SMS, emails, or even through in-app push notifications. Make them feel you want to listen to them and care for them. 

Spread positivity around

It’s important to empathize with your customers during this time of distress. While the air is full of negativity, death, and loss (both on the personal and professional front), a bit of ‘positivity’ can still add some smiles to peoples’ lives. Explore ways to delight your customers with your messages, thoughts, and tone. However, while doing so, make sure that it makes sense to your brand value and brand ethos. 

You can use positive stories (not necessarily related to Coronavirus) that can capture their attention and add value to their lives.  Put the message across that all is not lost as yet and good things are bound to happen sooner than later. Through your message, make them realize they need for staying positive all the time. 

 

 

 

0

How can your Brand Stay Strong During the Covid-19 Situation?

313

Case Study 1

‘Whitehat Jr has a 200% growth in enrolment in the last 2 months. More and more students want to learn code, staying safely at their homes. 

Case Study 2 

Ergos, a warehousing service company has gained 6000 registrations in 4 districts of Bihar this season. It enables farmers to store their products. 

Case Study 3

1mg and Myupchar have gained significant traction in their businesses. These companies are offering more discounts than physical pharmacy stores. 

Yes, all this amid the global crisis. Well you say, few businesses have good growth numbers. yes, it is. But still, it’s all about how your brand reacts to this Covid-19 Situationcrisis and how prepared it is to emerge out stronger from such a challenging situation. If you look at the Indian business scenario, you would notice that many successful brands have already provided emphatic and powerful responses to this crisis.  Such proactive responses have helped many brands to ‘keep their profit wheels running’ even during this lockdown period. 

By their sheer nature of operations, some sectors are expected to grow even during and after the lockdown. For example, the life and health insurance sectors are expected to grow at 16% and 18% respectively

Take these steps to respond better to this global crisis

Be supportive to your customers

You should identify the unique role your brand can play to help your customers during this period. You can make certain tactical decisions to project your brand as a reliable partner to your customers during this crisis. Your responses may vary according to your offerings, but, by serving your customers with empathy, you can help them out. It can be anything from a donation to a relief fund, to a discount in your products/services. You can also add a feature in your offerings to make people feel safer and stay at home. Such emphatic gestures will be remembered by people for long and will position your brand as a ‘friend in need’.  

get Free Legal Advice

Anticipate & adapt to changes in customer behavior

As people are asked to stay indoors and practice social distancing, there must have been some marked changes in customer behavior all around. Brands would do well to anticipate changes in the expectations and needs of the customers. They should observe how customers are interacting with the brands during this crisis and adapt to these changing scenarios as quickly as possible. Accordingly, they must devise and implement necessary changes in their marketing strategies. 

The more successful you are in anticipating these changes in customer behavior, the more you will be confident to implement these changes in your marketing strategy. 

Be responsible in your communication to the customers

It may sound weird while most businesses are cutting down on costs; but, we would suggest you remain invested in building relationships with your customers. You can earn their trust by communicating with them continuously and reliably, during such a testing period. 

It’s quite possible that you are not being able to meet customer demands due to logistic delays, low stock, manufacturing closure, and so on. But, it’s extremely important to keep your customers updated about the situation all the while. By communicating with your customers with a sense of responsibility, you can exhibit that you are doing your best to help them out during this trouble. By making them aware of the steps being taken to serve them better, you can make them stay loyal to you.

Make effective use of multiple communication channels to keep your customers engaged. You can address their complaints and concerns through social media, SMS, emails, or even through in-app push notifications. Make them feel you want to listen to them and care for them. 

Spread positivity around

It’s important to empathize with your customers during this time of distress. While the air is full of negativity, death, and loss (both on the personal and professional front), a bit of ‘positivity’ can still add some smiles to peoples’ lives. Explore ways to delight your customers with your messages, thoughts, and tone. However, while doing so, make sure that it makes sense to your brand value and brand ethos. 

You can use positive stories (not necessarily related to Coronavirus) that can capture their attention and add value to their lives.  Put the message across that all is not lost as yet and good things are bound to happen sooner than later. Through your message, make them realize they need for staying positive all the time. 

 

 

 

0

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