Corporate Logos on Employees’ Masks as a Branding Strategy

Last Updated at: Mar 24, 2021

A corporate logo communicates the purpose and values of a business to its customers. A logo is the means by which customers form an image of your company. Many businesses across the country are starting to reopen and get back to work, However, due to the ongoing Covid-19 pandemic, the Ministry of Health and Family Welfare recommends that all businesses take certain precautions to protect their staff and their customers by wearing face masks. As wearing masks have become a mandate, businesses are using this as a branding strategy and an opportunity to present their brand in a new setting. Moreover, read on to know more about how companies are using corporate logos on employees’ masks as a branding strategy.

What Is a Corporate Logo?

A corporate logo is a vital marketing tool that appears on all of your promotional materials such as letterheads, business cards, product/service, social media and advertisements. It helps customers identify your product and brand. Further, a logo is a mark by which your company is recognised in the industry and also by new and existing customers. It distinguishes your business from your competitors.

Logos are segregated into 3 main categories, such as images, words and combinations. Below are the types of logos which fit into the above categories.

  • Monogram logos or letter marks are logos that consist of letters, usually brand initials: IBM, CNN, HP etc.
  • Wordmarks logos focuses on a business name alone: Coca Cola, Google, Visa etc.
  • Pictorial marks are icons or graphics-based logos. They are probably the images that come to your mind when you think of logos: the Apple logo, the Twitter bird etc.
  • Abstract logo marks are a specific type of pictorial representation of logos. It is an abstract form that represents your business: Pepsi divided circle and the strip-Y Adidas flower.
  • Letterforms are the minimalist cousins of monograms; they’re just one-letter logos: McDonald’s, WordPress, Yahoo etc.
  • Mascots are logos that display an illustrated character. They are often colourful or cartoonish. The mascot logo is a great way to create your very own brand spokesperson: KFC, Pillsbury, Kellogg’s.
  • Combination marks logos are any combination of images and words that you choose; you can pair a letterform with a mascot, a monogram with an abstract image; whichever combination you like the most.
  • Emblem logos consist of a typeface that sits within a border, usually a seal or a crest: Starbucks, Superman etc.
  • Dynamic marks – Unlike other logos, this type of logo adapts itself to the context in which it’s used: Whatsapp and Nickelodeon.

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Business Logo Images

Logos are considered to be the face of the company. Business logos visually communicate the unique identity of the brand and what it represents. Well, designed business group logos can attract attention and create a memorable brand image. Given below are some of the tips to create the best logo for your brand:

  1. Use an image that summons your subject
  2. Show your product’s purpose
  3. Use metaphors
  4. Create an animated version of your logo
  5. Use shapes & colours
  6. Keep it simple
  7. Use a mascot
  8. Combine picture and words
  9. Use simple transitions
  10. Include a border
  11. Use the right font
  12. Use only one image

Brand Strategy in Marketing

The brand strategy outlines a brand’s unique characteristics, values and attributes. It also positions how differently your product stands out from the competition and why a customer would go for it. Moreover, brand strategy can be created by using the previous data. When it comes to branding strategies, there is no one strategy that fits all the businesses. Further, the products or services must be branded with a strategy that aligns with your business values and resonates with your customers. Similarly, we have provided you with the different branding strategies below:

  1. Multi-brand strategy
  2. Company name branding
  3. Individual branding
  4. Brand extension branding
  5. Private label branding
  6. Derived branding strategy
  7. Geographical branding
  8. Personal branding

How Is the Face Mask Becoming a Branding Strategy?

As a new strain of COVID-19 is spreading across the world, wearing face masks has become mandatory and an essential part of our daily lives. The state and local governments are recommending that the public wear masks. Masks act as a barrier to help prevent one’s respiratory droplets from reaching others. Additionally, many organisations are promoting their brand and businesses by providing their employees with masks of their brands. Masks create an uncharted space for branding. Moreover, businesses have found success in promoting their brands with masks. Therefore, by this branding strategy, few businesses have an unexpected yet significant marketing opportunity to present their brand in a new setting. 


The marketing strategy of a business has a shape by both business and brand strategies.